Fighting bot based ad fraud
GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands...
Tagged: study
China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China brands...
63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
When It Comes to Mobile Video, Native Content Shown to Improve All Metrics
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format. Now new research suggests that viewing such ads improves a...
Facebook eyes TV dollars with new brand ad tools
Facebook is rolling out a slate of new advertising products which are aimed at attracting the TV advertisers to the one and a half billion...
Week in Review: The slumbering dragon is awakening
Adding to the excitement of Tuesday’s What’s Next, 500 Startups is going to present the results of its pioneering study of 500 of the world’s...
Adform Launches Automated Guaranteed; UK Marketers Struggle With Branding Measurement
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches ‘Automated Guaranteed’; UK marketers find...
Singaporeans feel technology & Internet ruining childhood
In the age where iPads are now used as learning tools in primary schools, a majority of Singaporeans feel that digital technology and the Internet...
Chinese millennials love spending on luxury products most in APAC
Millennials in China are the biggest purchasers of luxury goods in Asia Pacific, followed by South Korea and Hong Kong, according to data by Mastercard....
APAC will have more than 1 bn smartphone users by end of 2015
In 2015, China alone will account for one billion mobile phone users in Asia-Pacific, according to a recent eMarketer report produced in conjunction with Starcom...
Native video ads perform better: Study
Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks...
Bridging Worlds: Searching for the ‘God’s algorithm’ of the digiconomy
Digital forces are sustained and complex, and require a high degree of interaction. Moreover, these forces are influencing the entire global economy with increasing intensity....
OtherLevels Retail Study Finds Mobile Messaging Frequency, Content & Targeting Support Successful ‘Mobile-First’ Campaigns
Could “mobile-first” messaging strategies be a smart move for retailers in the upcoming holiday shopping season? Perhaps so. Mobile messaging — built around content, frequency,...
APAC leads in growth as mobile web ad spend doubled in past year
The small screen is becoming bigger and bigger for marketers as spending on the mobile web increased by 100 per cent over the past year....
Brand safety & programmatic: It’s time to stop buying blind
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
FaceBook Revenue Growth All Comes from Mobile Ads
Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to...
