A German View of Programmatic
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland...
Tagged: study
Time’s ticking: Holding on to attention on video
Full engagement video experiences remain a hot topic as online video has now become the fastest growing digital advertising category worldwide, especially in Asia-Pacific. Globally,...
Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital...
Ads served on TV streaming sites perform better: Study
With TV viewing habits evolving as tablets and smartphones become mediums to consume television content, marketers are also going beyond TV and looking at streaming...
Mobile monetisation gap is closing: PubMatic
PubMatic, the marketing automation software company for publishers, has launched a Quarterly Mobile Index (QMI). The topline for Q3 2015 shows continuous improvement in mobile...
S4M Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency
AdVerification Score By S4M Launched To Tackle This Shortfall, Introducing A New Era For Mobile Ad Market New York – S4M (Solutions for Mobile), a...
How Programmatic TV is Changing Ad Currency
Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will help marketers optimise their cross-media...
Rise in ‘smart’ shoppers as 80% use tech for research: Study
It is the age of the ‘smart’ shopper as technology now pervades every retail transaction, according to a recent MasterCard report. With this shift towards...
Make your PR strategy visual
In the world of design communication, designers are no longer limited to merely addressing the area of graphics and graphics alone; in fact, the boundaries...
Instant messaging usage jumps 12% globally
The popularity of instant messaging has soared over the past year, with a 12 per cent uplift in daily usage globally as more people opt...
When sales and marketing drives the Internet of Customers
To say that technology has changed the way our world functions would be an understatement. From an era where brands connected with consumers through direct...
APAC consumers choose mobile to shop online: Study
Asia Pacific consumers are increasingly likely to make their online purchases and bill payments through mobile devices (mobile phone or tablet), rather than via desktops,...
Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
Show, not tell your story on Instagram
Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang...
IAB Wants to Do More About Ad Blocking; Convenes Group to Study Options
The Interactive Advertising Bureau (IAB) is getting serious — and trying to do more — about ad blockers. In fact, President-CEO Randall Rothenberg just reiterated...
Vogue UK: Readers feel ads are “as important as the content”
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to...
