How The Met Office used analytics to improve its content marketing strategy
To find out exactly how this worked, I spoke to digital marketing and planning manager Simon Swan… Please briefly explain the problem you were trying...
Tagged: social networking
Online Media Planning – Bangalore
As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to...
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
5 Reasons Why SMS Marketing is Smart for Small Businesses
If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification
Course benefits MARKETING is proud to launch the first world-class certificate in digital Marketing programme in Malaysia catering to senior managers and marketing professionals who...
Are the Big Consultancies Now Stealing a March on Traditional Agency Business?
The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were...
How Different Image Characteristics Drive Pinterest Engagement
Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest. Via digiday,com
The Future of Digital Marketing (FODM) Malaysia 2013 Presentations
Presentations from Econsultancy’s Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way...
SMS Marketing Comes of Age at mobileStorm
For more than a decade, mobileStorm has been an industry-leading provider of email, mobile, and social communication tools and technologies for a host of diverse...
Social Listening Buyer’s Guide 2013
Overview Author: Amy Rodgers Pages: 177 Structure: Market trends, benefits and return on investment, SWOT analysis, costs and pricing models, tips and pitfalls, establishing measurement, profiles of 14...
‘The Path to Compliance: Navigating General Data Protection Regulation’, by Damian Scragg, MD EMEA, Evidon
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
Interesting smartphone facts:More Androids than babies!
We all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking and sharing, m-commerce,...
Behind Twitter’s Savvy Embrace of TV
The social platform has become a favorite of agencies and media companies by catering to their needs. Via digiday,com
Marketers Beware: Facebook Losing Steam with Teens
Have America’s teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note....
Is FBX Redefining How RTB is Leveraged?
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
Sprint Gobbles Up Neighbors Handmark and OneLouder
Sprint has just confirmed its acquisition of app developer Handmark and its social and mobile advertising subsidiary OneLouder. According to the nation’s third largest wireless...
