Mentos Personalizes News Bulletins For the ‘Selfie’ Generation
Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be...
Tagged: social networking
10 awesome digital marketing campaigns from Nike
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
Facebook Turns In Big Quarter As Mobile Ads Drive Growth
The migration of Facebook’s user base to mobile devices has been seen as an existential threat to the social network, but its mobile ad revenue...
The New Gmail Turns Old Ads Into Spam Emails
Google announced a redesign of Gmail it late May that introduced a tabbed layout with categories like “primary,” “social” and “promotions.” Curiously absent was any...
Facebook Acquiring Smart Young Software Company
Today in London, Facebook announced it’s latest acquisition. Joining the world’s largest social network is Monoidics, a leading pioneer in code verification software. “This asset...
Onalytica – solutions that unlock the value of online data
Onalytica – an interesting company to be aware of: Onalytica was established in 2004 and helps organisations meet the challenges of a constantly moving world. The...
How Celebrities Make Money From Social When They’re Not Paid to Tweet
Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a...
Beyond Push Notifications: The Rise of Multi-Channel App Messaging
The following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy. One of the most successful weapons in a mobile...
Brands Tweeting About DOMA Defeat
Brands are tweeting their support of marriage equality, but some have done it in a way that seems phony. Should brands get involved in social...
Four great examples of brands using Instagram to break free of the browser
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning...
Has #Facebook just become #Twitter?
The hashtag Innocuous little fellow the hash symbol, I’ve always looked at it as a slightly drunk noughts and crossess grid. It’s been around for...
Cannes Lions day one: change the world…but make it fast
Change the world Large brands have both the opportunity and the responsibility to bring about positive change in the world. This means they must also...
Infographic: A Beginners Guide to Content Marketing
On Monday, Social Media Today published an interesting new infographic from Demand Metric. Although content marketing has always existed, it’s no longer produced and delivered...
WeChat or Weibo for Luxury Brands? [Video]
Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Source: ClickZ Asia
Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
The bank’s chief information officer shares his perspective on using social media for the feat. Source: ClickZ Asia
Consumers believe traditional media trumps digital for ad effectiveness: study
The same trend is apparent looking the best source for marketing and advertising, with traditional media considered the most effective channel (47%), followed by family...
