Bonin Bough & Carolyn Everson on why mobile matters for brands
As the digital story unfolds, debates have sparked on whether we are still living a digital revolution or has the revolution already made way for...
Tagged: social networking
Data, creativity, utility & social good will dictate next gen mktg: Michael Roth
Every once in a while industry stakeholders like to question the very survival of the advertising business. Headlines such as ‘Advertising agencies are dying’ were...
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to...
The good, the bad and the ugly #AppleLive brand tweets
What? There’s a major event happening and everyone will be on Twitter watching for updates? Better get your social media marketing team ready. Brands, with...
How digital is transforming Omnicom Media Group’s Thailand ops
The growth of digital, with the rise of mobile, social, ecommerce, digital video and the likes, is opening up new opportunities for marketers to connect...
DBS and KRDS bring dragon boat racing fun to mobile
Financial service group, DBS teamed up with social and mobile agency KRDS, to capture the thrill and adventure of DBS Marina Regatta on mobile. They...
Mobile helps Facebook cross 100 million users milestone in Africa
Facebook’s focus on high growth markets has reached a significant milestone in Africa. As of June 2014, over 100 million people are coming to the...
The Weekly Digital Marketing Update @ Copenhagen INK (08-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Programmatic Advertising What is it and Where is it going?
A key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the...
Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,”...
Hootsuite pushes social media marketing, launches Hootsuite Campaigns
Social relationship platform, Hootsuite, has come up with Hootsuite Campaigns, designed to help organisations extend the reach of social media programs. It follows the company’s...
How The Huffington Post Does Native
Few publishers can match the scale and reach of The Huffington Post’s 86 million monthly global uniques. The AOL-owned property also has a highly international...
The Weekly Digital Marketing Update @ Copenhagen INK (01-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
GroupM China’s Chief Digital Officer Tony Chen resigns
Tony Chen, who was promoted to the Chief Digital Officer role at GroupM China and Taiwan in May 2014, has called it quits at the...
Social media, the beast that cannot be controlled
In the last few years, social media has seen many twists and turns in the way brands have engaged platforms to tell their story and...
Social is the key instrument in a brand’s orchestra: Socialathon 2014
Social media is at its peak, bringing marketers closer to its consumers. Today, several organisations are using social media to alter their marketing approach and...
