Mindshare, POSSIBLE up the real time content mktg game
Mindshare and creative digital agency, POSSIBLE, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment....
Tagged: social networking
The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week in Review: Asking...
Facebook vs YouTube: The beginning of a video war
As Facebook recorded 66 per cent ad revenue from mobile, and its Messenger crossed the 500 million mark, the social media network also reached another...
APAC Brand Marketers Primed For Programmatic Drive
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic...
‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder
Estee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, has hired the model to represent its flagship cosmetics...
This woman is Hearst Magazines’ secret digital weapon
Kate Lewis is very excited. She has just come back from the Popular Mechanics Breakthrough Awards luncheon on the 44th floor of Hearst Tower, where...
Facebook reduces brands’ organic reach again
In a bid to give its users more control over their News Feeds, Facebook has once again reduced the brands’ organic reach by reducing ‘overly...
Facebook Cuts Brands’ Reach Once Again
Facebook is becoming even more pay-to-play for brands. Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts...
Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas...
Guvera, YouTube to fuel music streaming war in India
Across a wide array of interests of Indian consumers, one of the most prominent one is music and with a population of internet consumers close...
Entrepreneurship: APAC social media agencies’ key differentiator
APAC and social media are two ingredients that make way into most growth plans of global marketers. APAC poses both an opportunity and a challenge,...
Platishers, beware: Say Media gives up on publishing
Three years ago, Jane Pratt celebrated the launch of her new site XoJane with Say Media by throwing a party at the Jane Hotel, a boutique...
Digital Quotient opens offices in Mumbai & Singapore
Digital Quotient, data driven social and mobile marketing firm, has expanded into western India and South East Asia, with the launch of its Mumbai and...
Flash sales: Key component of India’s e-tailers’ tentpole strategy
Indian ecommerce players are inspired by some of the tactics of their western counterparts and are devising and deploying similar ways and means to attract...
Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but that hasn’t stopped Madison Avenue...
Only 9% marketers see their mobile mktg as ‘very effective’
Mobile has emerged as a significant channel of engagement, as 31 per cent of marketers say it is growing in importance. The consumer is driving...
