FB gifts marketers mobile app ads options this holiday season
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile...
Tagged: social networking
How mobile & social are changing the game for creative professionals in APAC
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE...
How social media changes online shopping decisions in China, India
Social networks are significantly influencing online shopping choices of Asian consumers. The trend is most prominent in China and India. According to a recent A.T....
Black Friday arrives in Britain, and Brits are bemused
Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the...
Data pick of the day: Mobile networking surges past 40%
Global Web Index released numbers showing digital devices that people are using to access social networking platforms. Globally, PCs and laptops might still be the...
Trending in India: The Great Indian ‘Chamcha’
As the week coursed by, one of the most hilarious advertising campaigns that was trending in India this week was from the national daily, The...
WeChat to overtake WhatsApp as top messaging app in India: GWI
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
Mobile transcending the on-screen & real-world experiences divide
In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via...
China’s Single’s Day bonanza: Going beyond numbers to trends driving 2015
The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y)...
The burgeoning ‘Middlescents’ class in Hong Kong
As consumers mature, markets evolve and new trends define the media landscape, new kinds of consumer segments emerge. BBDO indentified one such segment in its...
Isobar appoints Sven Huberts as its APAC Regional MD
Isobar has named Sven Huberts as Regional Managing Director, Isobar Asia Pacific. Based in Singapore and reporting to Jean Lin, Global CEO Isobar, Mr Huberts...
Understanding The Value Of Industry Bodies – A Perspective From Asia
Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there under...
Need to do things #onthefly? Asus shows how
The pressure to get everything done is something we can all relate to. Juggling a busy work and private life can leave even the most...
DMA Digital Diary: Choose which brands you don’t want to see
When Facebook announced this week that it will reduce ‘overly promotional’ content, it meant that brands need to think of a new policy of using...
Facebook’s multi-app strategy adds Groups to the mix
As part of its multi-app strategy, Facebook has launched a Groups app to help people share faster and more easily with all the groups they...
