Lazada leads social engagement during Great Singapore Sale
E-commerce website Lazada was ranked #1 most associated to the Great Singapore Sale between May 25 – June 25, showing the importance of cross channel...
Tagged: social networking
Site Redesigns Feed Native Opportunities
AdExchanger | The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB...
Facebook tests charging brands for video ads
Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the...
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
Sociomantic Labs enters China market
Sociomantic Labs, the provider of programmatic display advertising solutions for the world’s top advertisers, has launched its operations in China, represented locally with a new...
‘It’s unnatural’: What agency creatives really think about vertical video
Last week wasn’t a good time to be a vertical video hater. First, in a mind-numbingly boring presentation tailored to doddering CMOs everywhere, Evan Spiegel last...
Technology dominates Asia’s Top 15 brands
Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last...
Stamp your in-store Snapchats with custom Lilly Pulitzer prints
Lilly Pulitzer, the legacy women’s retailer known for its colorful printed patterns, is collaborating with Snapchat to offer custom Lilly prints for customers to stamp onto...
Brands Join the Gay-Marriage Celebration in Social Media
In the wake of the Supreme Court’s 5-4 decision that guarantees a nation-wide right to same-sex marriage, social media erupted in celebration. And a number...
SnapChat’s Evan Spiegel on immediacy & storytelling in social media
It is after what he describes as a ‘series of unfortunate incidents’ that Evan Spiegel, Co-Founder and CEO of SnapChat, had the time to create...
Engagement With Brand Content Soared 52% Last Quarter
The data answers a key question that Shareablee founder and CEO Tania Yuki keeps getting from marketers: “Has this thing leveled off? Is social starting...
LATAM Presence Still Small at Cannes Lions; Undertone Acquires Sparkflow
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by Undertone; and a case study...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
Cheil’s Peter Kim predicts 10-points of social media’s future
As digital impacts and transforms all media, Peter Kim, Chief Digital Officer, Cheil Worldwide, believes that it will change social media from its present form....
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad...
Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round
In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy...
