Facebook eyes TV dollars with new brand ad tools
Facebook is rolling out a slate of new advertising products which are aimed at attracting the TV advertisers to the one and a half billion...
Tagged: social networking
Google to match Facebook by giving advertisers better data targeting
Google is about to give brands a new way to target their own customers with ads across its platform, opening a marketing opportunity already offered by...
Facebook’s Oculus Taps Netflix, ‘X-Men’ to Bring VR Mainstream
Virtual reality won’t just be another technology for hard-core nerds, if Mark Zuckerberg gets his way. Facebook’s Oculus will sell movies, video games and streaming...
#sowhoknew: A ‘dislike’ button on Facebook? I dislike…
Mark Zuckerberg has finally raised the notion of introducing a ‘dislike’ button on Facebook but it seems that many users (myself included) believe the idea...
Global ad spend to grow by 4% in 2015 to USD 529 bn: Carat forecast
Global advertising spend will grow by four per cent in 2015 to USD 529 billion, which is a slight decline from the 4.6 per cent...
#sowhoknew: iOS9 is out NOW – take a peek under the hood
Apple have started rolling out its iOS9 software with the promise of faster response times, better battery life and an updated keyboard. I have already...
What holds marketers back in exploring content mktg?
For many marketing leaders, any conversation of content marketing rides on the thought that it has taken brands 15-20 years to figure out that they...
4C connects TV & social media to improve multi-screen ads
4C, a data science company that is powering the future of advertising, has launched its first product integration with Teletrax technology. The new solution enhances...
Payment Firm Stripe Launches Product to Help Retailers Sell Better on Mobile
Payment company Stripe is hoping to take mobile and social commerce to the next level — and make it a little bit easier. At an...
FB’s investment in education pays off; Blueprint crosses 200k enrolments
Facebook made a significant investment in educating the industry, including key stakeholders such as marketers, agency professionals, SMBs (small and medium businesses) and Facebook partners,...
Bridging Worlds: Searching for the ‘God’s algorithm’ of the digiconomy
Digital forces are sustained and complex, and require a high degree of interaction. Moreover, these forces are influencing the entire global economy with increasing intensity....
How the SG Elections played out on social media
As the People’s Action Party (PAP) returned to power in a sweeping victory, social media played a key role in the 2015 Singapore General Elections....
The NFL reminds us how great brands are built
Jeff Rosenblum is the founding partner of Questus, a San Francisco-based digital agency Bill Walsh sported pressed khaki pants, neatly combed white hair and a...
Best practices for profiling the anonymous customer
There are many challenges facing today’s marketers: pressure for growth, ever-growing marketplace competition and ‘always-on’ expectations from both customers and employers. According to a Forrester...
Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Facebook offers new Pages for SMBs
Facebook has made the biggest update to its Pages for businesses in the last three years – giving small and medium businesses more tools to...
