Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
Tagged: social networking
Ad Tech World Not Progressing Fast Enough on Mobile
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective...
Make your PR strategy visual
In the world of design communication, designers are no longer limited to merely addressing the area of graphics and graphics alone; in fact, the boundaries...
How the Australian Open grew its fan base by 300k in 2 weeks
The Australian Open has been one of tennis’ most important international Grand Slam tournament, since 1905. Taking place in January each year, the Australian Open...
Instant messaging usage jumps 12% globally
The popularity of instant messaging has soared over the past year, with a 12 per cent uplift in daily usage globally as more people opt...
When sales and marketing drives the Internet of Customers
To say that technology has changed the way our world functions would be an understatement. From an era where brands connected with consumers through direct...
Where Should Marketers Spend the Big Bucks? This Infographic Points the Way
Thinking about your advertising budget for 2016? Now there’s more information that could help, tucked neatly into a new infographic from MDG Advertising. The graphic...
Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
Show, not tell your story on Instagram
Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang...
Vogue UK: Readers feel ads are “as important as the content”
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to...
Gilt Groupe Gets More Social Insight With Brand Networks’ Enhancements
AdExchanger | Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram, Pinterest and even...
63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Omnicom Media Group’s Avinash Jhangiani on what’s driving digital in India
For marketers, identifying trends shaping digital and the overall impact on the media landscape in India, has become more important than ever. While digital in...
Dtac explores Instagram in Thailand
Omnicom Media Group Digital rolled out Thailand’s first Instagram ad campaign for Total Access Communication (DTAC) using the Instagram’s newly launched Marquee unit – a...
MeetMe Completes Launch of Native Chat Ads and Video Interstitials
Combined Units Expected to Drive More Than $1 Million in Q4 Revenue NEW HOPE, Pa. – MeetMe, Inc. (NASDAQ: MEET), a public market leader for...
Now & Next: Privacy Concerns & Data Exchange
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
