How Ad Agency Life Resembles The Human Centipede
What does horror movie “The Human Centipede” have in common with the ad industry? According to two ad guys at agency Cornett, Whit Hiler and...
Tagged: social media
Are You a Human Broadly Launches PlayThru Game-Based Verification Service for Brands
Replaces Incredibly Annoying CAPTCHA; Boosts Brand Recall By Over 300%; Click rate 54x industry standard Detroit – Based on very successful initial results with Ford...
Great Scott! Live Tweeting “Back to the Future” for a Cause
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
BMO’s Salmon On ‘Social TV,’ The IPO Market And More
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. He recently released a new research report on...
Twitter Seeks $1.4 Billion in Biggest Web IPO Since Facebook
Twitter is seeking as much as $1.4 billion in the largest Internet initial public offering since Facebook, betting it can convince investors of its ability...
Infographic: Social Shares Spark More Shopping
Is social media the ultimate catalyst for online and mobile shopping? “Shares on social media create shoppers,” reads a new report from MediaBistro. “But not...
Socialbakers Appoints Yan Rozovsky as VP, Social Strategy
New York – Socialbakers, the world’s leading social media analytics company, today appointed Yan Rozovsky as VP, Social Strategy. Yan is charged with developing Socialbakers...
‘Why Tag Management Systems are the Logical Data Platform’, by Jon Baron, CEO, TagMan
When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing, it’s unlikely he thought the...
BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports
BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies. BBC.com...
Salesforce ExactTarget Marketing Cloud Wins Facebook Award for Innovation
ExactTarget Active Audiences Recognized for Enabling Marketers to Power More Targeted Facebook Advertising Using Engagement Data from Email, Mobile, Social and Web INDIANAPOLIS – Global digital...
A Survival Plan for Blackberry
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars...
This Beheading Video Is Brought to You By Nissan
When you stumble across a horrifying online video of a gruesome beheading, the last thing you expect to see is ads served against it from...
‘Can Sport Help Bridge the Mobile Advertising Spend Gap?’, by Adam French, UK Country Manager, Boost Communications
Sport is big business across the world. From television rights to merchandise, ticket prices and memorabilia. There’s perhaps no greater example of this than the...
SpringBoard Video Strengthens Its Social Offering with New 3D Ad Unit
LOS ANGELES – Evolve Media’s SpringBoard Video, a video technology platform and solutions company, announced the newest component to its social video offering: the 3D Out-of-Player...
Nielsen Launches “Nielsen Twitter TV Ratings”
Metrics include first-ever measure of how many people view TV-related Tweets NEW YORK – Nielsen, a global information and measurement company, announced the commercial launch of...
Master Class: How Brands Create Content At Scale
In addition to everything else that they do, brands are now expected to be publishers, too. Companies increasingly produce tremendous amounts of marketing copy, which...
