10 excellent video-embedded landing pages
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
Tagged: social media
‘Predictions for Marketing 2014: Get Programmatic or be Left Behind’, by Pierre Naggar, MD Europe, Turn
It’s nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts in the coming weeks, Pierre...
GreyPossible Acquires the Business of Media Republic in The Netherlands
WPP announces that GreyPOSSIBLE, the strategic partnership between WPP’s wholly owned businesses, advertising and marketing network Grey EMEA, and global interactive marketing agency POSSIBLE Worldwide,...
IAB Issues Final Digital Video Rising Stars Style Guide & Technical Specifications to Drive Digital Video Advertising to Scale
Next-Generation Ad Units Already Garnering Strong Adoption Due to Their Deep Interactivity and Engagement Benefits NEW YORK – The Interactive Advertising Bureau (IAB) issued the final...
‘If You Want to Attract Brand Money, You Need to Get Emotional’, by Brian O’Sullivan, Media MD, VisualDNA
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S,...
MMW: The Week’s Top Stories
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Best Buy Banking...
How digital has transformed the NBA
The impact of social media The sport that thrives on furious flurries of activity and game winning buzzer beaters is seeming built for the social...
Marketing Obamacare with Sex and Ryan Gosling
Perhaps nothing can save the beleaguered Obamacare rollout, but two advocacy groups are giving it a try by enlisting keg-standing bros, friends with benefits and...
A mobile success from the beginning, Twitter adds new “Social TV” ads
Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost...
Who Really Sent This Racist Home Depot Tweet?
Here’s a lesson from social media 101: Don’t tweet racist stuff. Don’t tweet stuff that might even conceivably be construed as possibly even a little...
Marketing automation: six case studies and an infographic on how it improves sales and revenue
So read on to find details of the six case studies, or for more information check out our blog post on how marketing automation works...
The Bizarre World of Fashion Brands on Instagram
One would think that fashion brands, with tons of beautiful photograhs in their catalogs, would be naturally adept at Instagram. One would be wrong. It...
AdParlor, Adknowledge’s Facebook Ad Tool, Makes Its Way To Twitter
Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the...
The Trade Desk, Inc. Partners with DG to Make the DG Peer 39 Pre-Bid Data Available in its Environment
Offering the most robust set of Safety and Targeting Attributes including protection from non-human traffic New York, NY – DG® (NASDAQ: DGIT), the world’s leading...
Why Twitter’s Reach Is Bigger Than You Think
A lot has been said lately about Twitter’s reach in terms of its monthly active users, but its ability to collect data through plugins like...
Adobe Unveils Major Innovations in Adobe Analytics
Significant Upgrade Features Predictive Anomaly Detection, Enhanced Mobile App Measurement, Real-time Data Visualizations and Robust Video Metrics CHICAGO – DMA Conference — Adobe (NASDAQ: ADBE) unveiled new...
