How Hotel Indigo used Twitter’s video ads to attract travellers
InterContinental Hotels Group’s lifestyle brands Hotel Indigo had opened a new hotel in Katong, Singapore, a neighbourhood that’s well known for its rich Peranakan heritage and...
Tagged: social media
Enhanced customer-first approach will drive businesses in 2017
Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the...
#sowhoknew: Forget Information Age! Welcome to the Immersive Age
Genesis for the Immersive Age was with early video games where players became engrossed in virtual worlds for hours on end. Or, if you were...
Why Facebook’s fake news measures won’t stamp out imposter publishers
Bowing to mounting public pressure, Facebook announced it was taking steps to crack down on hoaxes and fake news on the platform. Misleading or bogus...
Brands do well by doing ‘good’
It’s the festive season and as we spread happiness, love and gifts all around, what better time to think about whether our brands can achieve...
#sowhoknew: Fake news – the scourge of social media?
“It’s now clear that so-called ‘fake news’ can have real world consequences,” Hillary Clinton said last week in one of her first speeches since her...
WPP launches purchase mktg brand The Store in Aus & NZ
WPP AUNZ has unveiled WPP’s Global Retail Practice called The Store in Australia/NZ. The Store coordinates all of WPP AUNZ’s holistic path to purchase marketing...
Opera and Mirum show Indonesians that time is opportunity
Weary residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Often, they...
Best of the week: Twitter’s woes and Snapchat Live Stories doubts
To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up,...
‘Social Care Strategy’ Often Fills Marketing Teams with Dread: Q&A with Leo Ryan, VP, Spredfast
Social media is slowly starting to become a key element of a brand’s communication strategy and, of course, this means they need to take customer...
Vision Australia unveils new brand identity
Vision Australia, Australia’s provider of disability services to people who are blind or have low vision, has launched its new brand to demonstrate the organisation’s...
SG consumers want more personalised rewards from retailers: Study
Amidst Singapore’s retail doldrums, three in four consumers indicate they will buy more from retailers if they are better rewarded for their loyalty, a study by global...
Digital ad sales to surpass TV in APAC by 2018: MAGNA report
Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were...
Econsultancy’s Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** – Malaysia
Course Details Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and...
How businesses can win big this holiday season
This year, it’s been predicted that there will be an 11 per cent increase in online sales to a total of USD 91.6 billion. One...
Queensland looks beyond sunny beaches to attract travellers in campaign
Tourism and Events Queensland (TEQ) and J. Walter Thompson Sydney have launched a new creative brand platform for Queensland, aimed at redefining the State and...
