Infographic: Proof That Social Media Marketing ROI is Real
A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in...
Tagged: social ads
Take Two: Facebook Takes Another Look At Its Mobile Ad Network
Facebook is once again experimenting with a mobile ad network that would place ads on non-Facebook mobile apps and sites based on the social network’s...
Aegis Media Probes the Influence of Facebook
At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
Pinterest Will Test Promoted Pins — but Won’t Charge for Them (Yet)
Pinterest’s inevitable march toward an ad business now seems more imminent. The social-bookmarking company announced today in a blog post bylined by CEO Ben Silbermann...
Watch the Harsh Anti-iPhone Ad That Microsoft Pulled
On Friday, Microsoft posted a video on YouTube — apparently part of a series of pro-Windows Phone, anti-iPhone parodies — titled “A fly on the...
Social Brands: The Future Of Marketing (eBook)
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future...
Mobile banking on the rise Mobile makes consumers feel “in control”
Are the new technologies of mobile banking, contactless payments and social media changing the way people bank? Over the coming years, this issue will have...
Beta Twitter Advertiser Rock/Creek Rocks The Social Stream
Independently owned-and-operated outdoor specialty retailer Rock/Creek has realized early return as one of Twitter’s early beta advertisers. The brand was founded 25 years ago as...
Time to Take Another Look at Tumblr for Marketing?
For those who haven’t tinkered with Tumblr for a while in their marketing efforts, here’s some news that could prompt a few long-overdue return visits...
Meet Galaxy Gear, Samsung’s Entry Into the New ‘Smartwatch’ Fray
The next big thing in consumer tech isn’t a smartphone, but a smartwatch. Or at least that’s the growing hope as growth in smartphones cools....
What Twitter’s Trendrr Buy Means for Social TV
The big news in social media this week was Twitter’s purchase of Trendrr. This is great for Twitter, which acquires great technology just in time...
Polyvore: Connecting Commerce To The Sphere Of Social Data
Founded six years ago by three former Yahoo engineers, social commerce community portal Polyvore has amassed 80 million product boards or “sets” since inception. To...
Water Cooler Talk: New Agency Group Sees Wider Role For Data In Content Marketing
This week saw the formal launch of a marketing services company geared to entertainment clients. Water Cooler Group contains four agency brands – Maude (offering...
9 Examples of Brands Engaging in Social Media Banter
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
Which Brand Vined it Best?
It’s time to get judgmental. Once again, we are going gossip-mag style and are pitting brands’ Vine efforts against each other for our own version...
