Why Twitter’s Reach Is Bigger Than You Think
A lot has been said lately about Twitter’s reach in terms of its monthly active users, but its ability to collect data through plugins like...
Tagged: social ads
BMO’s Salmon On ‘Social TV,’ The IPO Market And More
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. He recently released a new research report on...
Twitter Seeks $1.4 Billion in Biggest Web IPO Since Facebook
Twitter is seeking as much as $1.4 billion in the largest Internet initial public offering since Facebook, betting it can convince investors of its ability...
Infographic: Social Shares Spark More Shopping
Is social media the ultimate catalyst for online and mobile shopping? “Shares on social media create shoppers,” reads a new report from MediaBistro. “But not...
BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports
BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies. BBC.com...
A Survival Plan for Blackberry
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars...
Could Amazon Be Getting Facebook Exchange Access, Too?
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?)...
Q3 Report: Online, Mobile M&A Deals Increase, But Values Slip (Slightly)
It’s been a busy third quarter on the mergers and acquisitions front. Yahoo has been the most active acquirer of online and mobile companies in...
Retailers Banking on The Power of Mobile for 2013 Holiday Season
Baynote published on Thursday the results from its inaugural 2013 Holiday Predictions Survey. The survey, conducted in partnership with the e-tailing group, found that retailers...
Brand Networks Buys Optimal For $35 Million
Brand Networks, a social marketing firm focused on large retail clients, has acquired rival Optimal Inc. for $35 million. The deal brings together two early...
Nielsen Vice Chair Susan D. Whiting to Retire
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that Vice Chair Susan...
Social Media Marketing: The ROI is Not MIA
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading...
Infographic: The Social Media Facts of 2013
As 2013 rapidly draws to a close, the year in social media is shaping up to have been one for the ages. In particular, Twitter’s...
Social TV Gets Real? Twitter Button Will Change the Channel for You
Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings. Starting in November, Comcast subscribers will be able to...
Tweeting About Twerking Seen as a Lifeline for the TV Business
Meredith Parker, a 23-year-old sales rep in New York, spends most nights out meeting friends or attending work events. Any night but Monday. That’s when...
Forrester Scores Audiences On Propensity To Engage Marketers On Social Sites
However much click tracking, psychographic surveying, and big data analysis marketers do, few have a solid understanding of how their customers engage with social marketing...
