While a successful programmatic infrastructure is not built overnight, the lessons learned from developed programmatic markets continue to translate to younger markets that are now...
Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to...
Adap.tv, a division of AOL Platforms, has appointed two senior hands in its Singapore office to bolster its Southeast Asia presence. Arjan Bolhius and Tom...
Digital recruitment agency Ultimate Asset, based in the UK, has kicked off operations in Singapore. Company officials inform that the development comes on the back...
After two rounds of intensive pitching, VML IM2.0 Shanghai has won the Johnnie Walker account, responsible for all its interactive marketing efforts. Diageo’s Scotch whisky...
Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education...
Razorfish has appointed Esther Yang as Chief Executive Officer for its China operations. The agency has also promoted LeeYee Hew to the newly created role...
Consolidating its experiential marketing offer in key Asia Pacific markets under one banner, Dentsu Aegis Network is launching psLive. The agency will be rolled out...
It is not surprising that most netizens in Singapore discuss stocks and foreign currency investments, considering the market is the regional financial and investment hub....
As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian...
GrabTaxi (MyTeksi in Malaysia) lands a substantial Series A round, reported to be in the region of US$10 million, with existing investor Singapore venture capital...
What should brands worry about when they are dealing with consumers in a digitised world? When online shopping is an opportunity, when the number of...
Microsoft Singapore partnered with Wunderman Singapore to develop and launch the Piracy Uncovered website to help educate the target audience on the actual costs of...
MediaCom Worldwide has extended its 16-year relationship with the Volkswagen Group for a further three years. The appointment signifies the next stage in a partnership...
Mindshare Singapore has launched a new full service media unit called Discovery. As the frequency of branded content continues to rise, Mindshare believes increasing emphasis...
Asia Digital Marketing News Week in Review: Growing the ecosystem, one exit at a time TM agrees to buy controlling stake in P1 Former Gawker...
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