Here Comes the Telco Ad Stack War
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion...
Tagged: singapore
#mavericksindigital: Asian digital music scene on the rise
Last week the Asia music scene converged in Singapore for its annual Music Matters event. It’s the only event in Asia that gathers the entire...
#dmexco kicks off in Singapore tomorrow
Digital Marketing and Exposition Conference – Dmexco Satellite Singapore 2015 is committed to its tagline – ‘Bridging Worlds in Digital Marketing – Content Consumption Trends...
Week in Review: Speed is not a thrill but a necessity
Broadband related news dominates this week’s news on DNA with the Malaysian Government recognising that speed matters greatly, while in Singapore, leading telco Singtel is...
Senior Agency Exec, Anthony Rhind, Leaving Carat to Join Adform As CSO; Why European Ad Tech Can’t Sell at a Premium
In this week’s ExchangeWire Weekly European Roundup: Rhind heads to ad tech; another European bargain bucket ad tech sale; mobile carriers look to “poison the...
PHD APAC’s Susana Tsui on agency transition from bldg reputation to driving growth
From upping its energy into building the brand, PHD APAC’s big focus in 2015 is of driving business growth. The year that also marks the...
Brother International SG reappoints The Hoffman Agency as AOR
Brother International Singapore, has re-appointed The Hoffman Agency Singapore as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency...
How hybrid models & social TV are changing audience measurement
The rise of technology created a whole new set of challenges for research organisations, especially in context to audience measurement. While device proliferation requires capturing...
AOL Buy Heralds Telco Stack War; Transparency Takes Top-Billing
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad tech; UK retargeting company Tapad...
TubeMogul-Site Tour Deal Integrates Out-Of-Home, Video Ads; Most HK Advertisers Unhappy with Cross-Channel Campaigns
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: TubeMogul-Site...
Singapore startup Alpha7 raises additional US$2.3mil
Singapore-based technology consultancy startup Alpha7 said it has raised an additional S$3.1 million (US$2.3 million) in funding from private investors, without elaborating. Via DNA
Device-enabled kids assert influence in the household
Kids in Southeast Asia have greater online access through mobile and tablet devices than ever before, but television remains the most popular media, a fact...
Data stories … at home, in school, and within the enterprise
Stories about data and the power that comes from being able to visualise and discern insights were plentiful at the Tableau on Tour Conference, which...
Sport Singapore, Ogilvy cheer athletes in run up to 28th SEA Games
Sport Singapore, Ogilvy & Mather Singapore, and Oscar-nominated film director Tony Kaye have teamed up to produce a series of TVCs to rally the nation...
IPG Mediabrands appoints Andy Male as the Regional Director of Rally
With an aim to build and accelerate its ‘Agency of Future’ offering, IPG Mediabrands has appointed Andy Male as the Regional Director of its social...
Week in Review: A new startup star on the horizon?
Not surprisingly, DNA founder Karamjit Singh’s thoughts this week revolve around Joel Neoh and what he brings to the table with his latest foray into...
