Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, has launched operations in Philippines. Light Reaction’s pay-for-performance media model provides advertisers with a...
Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region,...
BBDO Singapore has announced the expansion of their planning department with three new hires. Kelly Togashi joined BBDO as Associate Planning Director on February 13....
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out...
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and...
PHD Hong Kong, part of Omnicom Media Group, has appointed James Wong as the agency’s new Strategy Director. Leveraging his expertise in insights, strategy, and...
Millennial consumers in Singapore appear to prize consistency and reliability when making buying decisions, a survey by ICLP found. In a survey of close to...
We have seen year-on-year growth in the number of APAC marketers who view mobile as an effective marketing channel. 2016 saw this value rise to...
Band Interprise – the B2B agency in APAC offering end-to-end marketing solutions and specialising in the technology, finance, manufacturing, pharma and automotive sectors, as well...
From small music videos to long form ads and ads that are made for all ages, these are just some of the ads that made...
Google had some good news for the retailers in Singapore as it rolled out its Shopping Ads in the country, the first in Southeast Asia. Showing...
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler, who now becomes the Global Insights Lead. Mr Schindler joined InSkin from comScore early in 2015,...
According to Deloitte’s Global Technology, Media and Telecommunications (TMT) survey, Singapore ranked highest globally for smartphone penetration, with nine out of 10 respondents having access...
Valentine’s Day is another peak sales season in the region after Christmas, New Year’s and Chinese New Year. According to the National Retail Federation (NRF),...
Dentsu Aegis Network’s programmatic agency, Amnet, has appointed Joshua Campanella as Regional Account Director to oversee and manage client strategy for Southeast Asia (SEA). Mr...
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