Rising expectations from digitally sophisticated consumers are putting significant new demands on retailers. Mobile apps are no longer really optional for leading retailers, having a...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta,...
I assume like most; we all shrieked when an unmistakable, slate-grey, dorsal fin sliced through the water’s surface in J-Bay, South Africa. And when the...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia’s Adskom...
Facebook is launching suggested videos, fuelled with high quality videos that could certainly cause a stir in the TV industry. Marketers and agencies will look...
The data reference that I have borrowed from DomoSphere in the first part of this series has shown that our audience is conveying what they...
Taiwan Beer wanted to raise awareness and encourage trial of its latest product Honey Beer, and tasked Wunderman Taiwan to do the same. Wunderman Taiwan...
Data is fast becoming a fundamental currency in brand-consumer relationships, with data being exchanged at almost every consumer touchpoint today. However, the efforts being made...
Apple’s WWDC conference, where the company announced a new iOS and other products, generated 154 per cent more digital consumption of content than there was...
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal...
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion...
Mad Men, the popular award winning TV show about the advertising world, recently came to an end after seven seasons. The finale drew more than...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
San Francisco-based startup Uber has praised the Philippines’ Department of Transportation and Communication (DOTC) for its new guidelines which would pave the way for the...
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