What’s Next 2016: The generational clash, and sharing vs privacy
The etiquette and processes need to be developed for dealing with interactions as they now become increasingly digital. Via DNA
Tagged: sharing
Snapchat Bitmoji: What does it mean for brands and marketers?
Bit-what? If you’re unaware, Bitmoji essentially allows users to create a virtual version of themselves – sort of like a personalised emoji, but bigger and...
When content meets data, real conversations begin
The mobile device is central to our lives today. We communicate, connect, share and transact on the most important aspects of our daily lives –...
Holidays 2016: ‘Tis the season of surprises
Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season...
Got creativity? ‘Cool’ will follow
How are digital, social and mobile changing people’s behaviours and expectations today? How will these changes impact marketing communications in 2016? And most importantly what...
Equinix Sells Data Centres; PubNative’s New Mobile Native Mediation Tool
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile...
New Facebook Algorithm Negative for Publishers; Amazon Open UK Data Centre Despite Brexit
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm change shifts focus away from...
Inform or entertain: Is your content worth reading?
Do you hate ads? I loathe ads. I run three separate ad-blockers and another plugin that disables videos, just so I won’t have to run...
Set the right KPIs for insights from mobile apps
We are in the year of mobile. In recent years, the rapid rise in smartphone and tablet adoption, coupled with the exponential multiplication of mobile...
Four examples of brands using an episodic content marketing strategy
Here are just four examples of brands who have used this technique to keep consumers coming back for more. Kate Spade Kate Spade is a...
10 delightful digital marketing stats from this week
From Instagram and mobile usage, to online sales and shifting attitudes towards paid content – here’s what’s going on in the world of digital. For...
SEA governments’ tech programmes stumped by lack of skills and infrastructure: EIU
Sub-par hardware, manpower shortages and poor data-sharing are hampering the uptake of cutting-edge technology by the governments of Indonesia, Malaysia, the Philippines, Singapore and Thailand,...
Now & Next: Chat Apps
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of...
WFA issues advice for combatting ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud. The advice is designed to...
The week in digital (in five minutes)
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
Dentsu creates interactive photo on Instagram for Canon
In an effort to target millennials who are active users of social media, Dentsu Singapore, part of Dentsu Aegis Network, has created ‘Canon Instazoom’ for...
