‘Social Ads from Google, What Happens Next?’, by Glen Calvert, CEO, Affectv
Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some debate. Any move that strays...
Tagged: sharing
Ustream’s LiveAd Combines Power of Live Video with Digital Advertising
Industry’s first display advertising units to integrate live video result in 10x spikes in viewership and engagement SAN FRANCISCO – Ustream, Inc., the leading video technology...
MySpace Shows Significant Post-Launch Growth with 50-percent Total Audience Increase
Quarterly Report Reveals Focus on Creative Community Drives Explosive Artist Growth; New Features, Content, Live Streams Drive Audience in First Three Months Los Angeles – Myspace (www.myspace.com),...
Email Beats Social Networks for Online Offer Sharing: Study
Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist,...
iOS 7 Arrives: What You Need to Know Before Upgrading
With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile operating system to date. As...
First Study on Smart TV Ad Effectiveness Reveals Interactive Ad Formats Increase Brand Engagement
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
In Fantasy Football, Men Go Long for Mobile
The NFL season kicks off today, and fantasy football is all the rage. A Google News search on the topic currently yields about 46.2 million...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
‘The Road For Innovation & Customisation in Ad Technology’, by Paulo Cunha, Co-founder & CEO ShiftForward
Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year’s ATS London. Here he discusses the paths that can be taken for...
What Twitter’s Trendrr Buy Means for Social TV
The big news in social media this week was Twitter’s purchase of Trendrr. This is great for Twitter, which acquires great technology just in time...
Instagram Acquires Luma
It was confirmed Monday that Instagram – the photo and video sharing app owned by Facebook – has acquired another company. This time, it’s video...
Airbnb Wants You to be a Vine Cinematographer
Calling all Vine artists. Airbnb is asking its fans to help make what it’s touting as the first-ever film made entirely of Vine videos. The...
Perion Announces Search Agreement with Yahoo!
Yahoo! Search Strengthens and Further Diversifies Perion’s Search Business TEL AVIV, Israel & SEATTLE – Perion Network Ltd. (NASDAQ: PERI) announced it has entered into, and...
10 ways to suck at social media
1. Not listening The first thing you do when creating a social media strategy, is listen. More and more brands realise the importance of listening,...
Citi Gets Serious Brand Mileage From Citi Bike
If you live in New York City, then you’ve probably already gotten used to seeing all of those blue Citi-branded bikes whizzing by, docked at one...
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
