Content marketing: Right content for right audience
Content marketing is defined on Wikipedia as – “any marketing that involves the creation and sharing of media and publishing content in order to acquire...
Tagged: sharing
Top 5 trends that will shape APAC marketing in 2015
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how...
Washington Post’s Tech Quest Prioritizes The Biggies: Mobile, Video, Social
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers....
Does social engagement convert to site visits?
Social media has been a buzzword for a long time. But what impact does it really have? SocialBakers conducted a study that showed that social...
‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and...
Mobile to lead to organisational, cultural changes
While executives consider mobile as strategic, only 35 per cent of marketers said they have the budget they need to support their initiatives, according to...
The end of sales assistants? Most shoppers prefer phones over salespeople
In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent...
Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers....
How social media changes online shopping decisions in China, India
Social networks are significantly influencing online shopping choices of Asian consumers. The trend is most prominent in China and India. According to a recent A.T....
TM and MYTV in RM1bil digital TV infra-sharing deal
The delivery of digital terrestrial TV in Malaysia took a major step forward when MYTV Broadcasting and Telekom Malaysia inked a 15-year RM1-billion deal for...
Facebook vs YouTube: The beginning of a video war
As Facebook recorded 66 per cent ad revenue from mobile, and its Messenger crossed the 500 million mark, the social media network also reached another...
This woman is Hearst Magazines’ secret digital weapon
Kate Lewis is very excited. She has just come back from the Popular Mechanics Breakthrough Awards luncheon on the 44th floor of Hearst Tower, where...
Entrepreneurship: APAC social media agencies’ key differentiator
APAC and social media are two ingredients that make way into most growth plans of global marketers. APAC poses both an opportunity and a challenge,...
Digital Quotient opens offices in Mumbai & Singapore
Digital Quotient, data driven social and mobile marketing firm, has expanded into western India and South East Asia, with the launch of its Mumbai and...
Publicis.Sapient: Transformative in India?
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal,...
Beards and beyond: The visual trends agencies made happen in 2014
Just as diets, hemlines and Kim Kardashian’s hairstyle are subject to popular trends, so too are visuals influenced by culture at-large. Designers and creatives —...
