Experience trumps privacy for consumers in China: Study
Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research,...
Tagged: sharing
How French Publishers Reclaimed Programmatic By Creating La Place Media
Five of the biggest media players in France banded together to create a joint venture, La Place Media, to grow their programmatic revenues through a...
Trending in India: ‘But first let me take a selfie’
The music video of Chainsmokers’ ‘But first let me take a selfie’ went viral on social media soon after its release and subsequently we saw...
Storytelling in high-growth markets
A good story can break through geographic, linguistic, technological and even cultural boundaries. And thanks to the rapid adoption of mobile phones in high-growth countries,...
‘DMP Investment Should be Strategic, Not a Knee-Jerk Reaction’
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls...
MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to...
#sowhoknew: TV is 73 years old – one foot in the grave?
Happy Birthday television! Just over seven decades ago, Bulova watches screened the first ever advert, a 10-second slot during a baseball game. But according to...
Watch Out Video, Here Comes the Cinemagraph — and Facebook Thinks It Could Work Some Social Media Magic
“What if there were an ad that you just couldn’t draw your eyes from?” asks Garett Sloane in a very interesting recent post in AdWeek....
The Echo Chamber: Programmatic’s Multi-Channel Approach Roadblocked by Walled Gardens?
Programmatic advertising continues to be dominated by desktop retargeting, gaming DR, and soft brand metrics. However, there does seem to be a shift in focus...
Vincent Digonnet named global Chief Growth & Transformation Officer, Razorfish
Razorfish has promoted Vincent Digonnet, former Executive Chairman APAC, to a new role in Razorfish’s International network, Chief Growth and Transformation Officer. In this new...
Havas’ Ed Mapa heads to Digital Arts Network at TBWA\SMP in Manila
TBWA\Santiago Mangada Puno has appointed Ed Mapa, Jr. to head TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. Jimmy Santiago...
Storytelling, mobile & future of communication: Carolyn Everson, Dan Neary on FB’s 2015 focus areas
Much like the thought process that ‘digital marketing’ is archaic, there is a movement questioning the relevance of phrases such as ‘social media marketing’ or ‘mobile marketing’....
Three APAC digital media firms merge to provide ‘holistic’ programmatic services
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer “holistic” programmatic services and drive...
Twitter capitalises on ‘off-site’ tweets
The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for...
Inside Snapchat’s original media ambitions
Snapchat wants to be more than just a distribution channel for other media companies; it’s planning on becoming a publisher itself. When Snapchat launches its...
BitTorrent Tries To Attract Marketers With Bundles Program And Partnership
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that...
