Data-Driven Marketers Are Farmers
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel...
Tagged: SEO
Supreme Court Rejects Google’s Appeal of Street-View Privacy Suit
The U.S. Supreme Court rejected an appeal by Google, leaving the company to face lawsuits accusing it of violating a federal wiretapping law by secretly...
“Show-rooming” vs. “Web-rooming”
Many people in the retail sector have recently become aware of – and worried about – the trend known as “Show-rooming“. This is when a...
MH370: Experts meet in KL to discuss ICT in aviation
More than than 50 high level experts from all over the world have confirmed their attendance at an ITU discussion of real-time flight monitoring even...
Pinterest Raises $200M; GroupM’s Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing...
Marin Software CEO Hire Is A Bid For More Display Dollars
Incoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it...
VC-funded 99.co to put renters first in property search
With SG$700,000 in seed investment raised, a Singapore-based startup is hoping its online property search website will bring a fresh new approach to the property...
Google's AdWords platform in Bahasa aimed at Malaysian SMEs
Google Malaysia has officially launched the Bahasa Malaysia (BM) or Malay version of its AdWords advertising platform in Malaysia, a move the search giant claimed...
Data pick of the day: 34% users search products to buy through mobile
At a global level, 74 per cent of internet users say that they use the internet to search for products or services they want to...
SCA Hygiene continues relation with OMD in Australia
SCA Hygiene has retained OMD for its AUD 12 million Australasia account following a local competitive pitch in Australia. This marks 14 years of partnership...
SEO best practice tips for WordPress http://t.co/4…
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Rumor: Google Really Ready for Retail?
Rumor has it that Internet search giant Google is finally ready to square up against Apple in the competitive retail market. According to published reports...
Display Ad Glasnost: Google And Russia’s Yandex Connect On RTB
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement,...
MomentFeed CEO: Why Google, Microsoft Are Looking To ‘Local’
Location-based marketing technology company MomentFeed is betting big on the hyper-local search and marketing movement. Founded in 2010, the Facebook Preferred Marketing Developer (PMD) company...
Former Initiative Exec Michael Hayes Sheds Light On UberMedia’s Mobile Ad Play
Entrepreneur and paid-search pioneer Bill Gross, who in 2003 sold search company Overture Services to Yahoo for $1.6 billion, has set his sights on a...
British Spy Agency: SMS Privacy Doesn’t Exist
For those who fear they are being watched on mobile, here’s another scary fact to consider. According to a revelation from a British spy agency...
