Why do people abandon online bookings?
Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive...
Tagged: SEO
The end of sales assistants? Most shoppers prefer phones over salespeople
In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent...
Baidu Said to Buy Stake in Uber, Helping App Expand in China
Baidu is buying a minority stake in Uber, giving the car-booking company a boost as it expands in China, according to a person familiar with...
Explosive Growth in Mobile Drives Holiday Weekend Digital Spend Increases
NEW YORK – IgnitionOne, a global leader in cloud-based digital marketing technology, released a mid-quarter report today, highlighting another strong Thanksgiving weekend for digital marketing....
Google Shopping Ads Explode, Igniting Interest From Retailers (Including Amazon)
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in...
Bloomberg Selects adMarketplace As Exclusive Paid Search Partner
adMarketplace Provides Yield and Flexibility to Leading Financial Media Web Property New York, NY – Financial news giant Bloomberg selected adMarketplace, the first programmatic marketplace for search...
Eyeview Wants To Personalize Online Video Like Display And Search
It seems all online ads, except video ads, are targeted. That online video largely isn’t personalized seems odd, since the ad industry jumps on any...
Yahoo Announces ‘Material’ Mobile Revenue In Earnings
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1...
Mobile Marketing Association: How Big is the Mobile Marketing Opportunity?
On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the...
In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots
The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation,...
Dentsu Buys Covario; Programmatic Models
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario....
The Google Effect: What Will Be The Ultimate Cost?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
U.S. Indoor Location Based Search Could Grow 45%
It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and...
Mercent CEO: The Next Phase Of Commerce Is Amazon Vs Google
Google and Amazon are going after each other. Google has ramped up commercial search and fulfillment, and Amazon is building a Google-like ecosystem around ads...
Merkle: “Addressability Is The Future of CRM”
Merkle’s been busy. Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig (data exchange); 5th Finger (responsive...
Week in Review: Of dotcom business models
iProperty in search of that sustainable business model Via DNA
