Starcom bags Mahindra Holidays account
In a significant development, Starcom India, part of Publicis Media India has won the digital duties of Mahindra Holidays & Resorts India Ltd. The business...
Tagged: search
Merkle Releases Its Q4 2016 Digital Marketing Report
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2016 Digital Marketing Report. The report analyzes...
In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting
AdExchanger | Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first...
Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. On...
IPA Bellwether Report Q4 2016
Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016, reveals Q4 2016 IPA Bellwether, released this Wednesday (18 January). Report highlights – Growth...
Maxis reunites sisters in touching CNY campaign
‘The 50-Year Promise’ by Maxis 4G Films is a deeply moving short film about long-lost siblings who search for each other with the help of...
How second-price auctioning can create headaches for publishers
The nuances of header bidding run so deep they can put a normal person to sleep. But publishers doze off at their peril: The second-price auction design of...
WildAid China teams up with superstar Angelababy to save pangolins
WildAid, an environmental organisation that focuses on reducing the demand for wildlife products, together with Wunderman, a global digital agency, has just launched a China-based...
Why Snapchat’s New Search Bar Is a Welcome Sign for Brands
Snapchat has given brands and publishers new hope that they could get discovered. On Thursday, the messaging and media app revamped the design of its...
Providing Context: How Intent Data Leads to Better Marketing
Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything...
Text100 stengthens global leadership team
Text100, the global marketing communications agency, has appointed a new leadership structure, including the appointment of two executives to its global leadership team. These changes...
Ad Fraud Scheme Weeds Out Bots in Search of Real Users: Report
In an ironic twist, a leading software provider released a report showing how criminals are weeding out bots so only real users see their ads....
Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
The best APAC digital marketing stats from December 2016
30% of online sales in SE Asia through social That astonishing estimate comes from consulting firm Bain & Co and is reported in the Wall...
Choosing the right domain name for your business
Your company name is an important element in establishing brand identity, with your website domain name typically following the business’ name. Beyond simply being an...
How Mobile Game Studios Can Use Influencer Marketing
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
