Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Source: ClickZ Asia
Tagged: roi
Digital Transformation
Econsultancy is conducting a 2 hour interactive roundtable session which guarantees to inspire with thought provoking discussions on Digital Transformation. What exactly is digital transformation? Which companies...
5 Reasons Why SMS Marketing is Smart for Small Businesses
If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and...
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
‘Why is it Important to Have a 360 Customer View?’, by Dan Robinson, Artemis Manager, MPG Media Contacts
Most businesses now have a fairly good understanding of what their online media is doing to drive leads to their site, they have a good...
TOP 15 Social Brands: Too many social campaigns ar…
TOP 15 Social Brands: Too many social campaigns are small, short-term and lack proof of ROI lnkd.in/pbd2Pz
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
Moving Customers from Pinning to Purchase
Moving Customers from Pinning to Purchase: http://t.co/7IhmR5kA
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-13)
Facebook Marketing: IKEA's Genius Use of Photo Tagging: http://t.co/ADnD0pNQ # Online Testing Essentials: An overview infographic on what online marketing activities to test: http://t.co/0ig16YyN #...
P&G Shifts Marketing-Mix Biz t…
P&G Shifts Marketing-Mix Biz to Nielsen, DemandTec for Faster ROI Reads http://t.co/go4yGZf
Interesting Social Media stat. presentation from HubSpot
HubSpot has just compiled 27 statistics, soundbites, and slides from a variety of sources, including marketing thought leaders and research institutions. The Social Media presentation...
