Facebook Mobile Advertising:ROI on iOS 1,790% higher than on Android
A study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads...
Tagged: roi
Rocket Fuel’s Mark Prior: Mobile Advertisers Should Embrace ‘The ROI Logic’ Of Display Advertising
Last year was a big year for demand-side platform (DSP) and ad network Rocket Fuel. The company went public in late 2013 and analysts remain...
Integral Ad Science Secures $30 Million in Funding From August Capital
Fast-Growing Company Doubled Revenue and Retained 98 Percent of Clients in 2013; Plans for Continued Data Science and Technology Innovation and International Expansion in 2014...
BrightRoll and Nielsen to Advance Digital Video Audience Measurement
New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console SAN FRANCISCO – BrightRoll, the industry’s...
PlaceIQ Partners With TRUSTe to Enhance Existing Consumer Privacy Protection
Integrates TRUSTed Ads Into Patented Audience Insights Technology NEW YORK, NY – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior,...
Video: IPONWEB’s Boris Mouzykantskii on ‘Unpacking the Black Box’ — ATS London 2013
In yet another insightful presentation from IPONWEB’s Boris Mouzykantskii, he pulls back the veil on ad tech, beginning with the evolution of the market, then...
Integral Ad Science Receives MRC Accreditation for Viewability Product
NEW YORK, NY – Integral Ad Science (www.integralads.com), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it...
Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce
Northwestern University’s Jim Carey Is First Academic Contributor Evanston, IL. – Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with...
Social Media Marketing: The ROI is Not MIA
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading...
ActionX and Branding Brand Announce Mobile Commerce Partnership
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
Infographic: Proof That Social Media Marketing ROI is Real
A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in...
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
Email Marketing Education on The Rise in India
As covered by MMW throughout the year, educational efforts spanning SMS to email marketing are becoming surprisingly rampant across India, where marketing is both evolving...
Few Marketers Finding Good ROI in Mobile
According to the findings of a new research report, few marketers are finding “good ROI” in mobile. This week, Tyler Loechner of RTM Daily revealed...
‘Making the Math Work: Calculating the ROI of Attribution Solutions’, by Adit Abhyankar, Executive Director, Visual IQ
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can...
How to Fight Dataphobia: 3 Tips for Businesses
The following is a guest contributed post from Christine Oliveri, Vice President of Operations, Client Services for I.Predictus. Isaac Asimov, the prolific author and biochemistry...
