The Year In Native Advertising
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers....
Tagged: Rich Media
MDeC’s Kamil Othman helms Finas, industry hopes raised
Finas’ appointment of ex-MDeC VP Kamil Othman as its Director General has raised hopes for the creative content sector, writes Karamjit Singh. Via DNA
Q3: Rich Media Declines Drag Down Sizmek
Sizmek had another disappointing quarter, with Q3 revenues increasing only 3% YoY to $39.5 million – results that “were lower than we had expected,” according...
Weebly Breaks $5 Million TV Campaign: ‘We Believe’
Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to...
AdMonsters Meetup: Pubs Tackle Creative
Location: New York Wednesday, November 05, 2014 Via Admonsters
Canadian agency creates Buzzfeed quiz for interview process
Buzzfeed quizzes are the best way to find out what type of monster you may attract, and what food you should get jiggy with. But are they...
Marriott Uses Oculus Rift to ‘Teleport’ Travelers to Hawaii, London
Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers. The hospitality chain...
AdMonsters Meetup: The Multiscreen Frontier
Wednesday, June 25, 2014 Location: New York, The Multiscreen Frontier Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers...
IPG Mediabrands CEO Matt Seiler: Automation Trend Will Force New Agency Pay Models
Matt Seiler is remarkably on-message. For the past five years, the CEO of Interpublic Group’s media investment arm, Mediabrands, has banged the drum about the need for...
London’s Boris Bikes go extreme in #JoinTheFight stunt campaign
Pro cyclists are using London’s Boris Bikes for the their latest marketing stunt — literally. The bikes, which officially go by the more clunky “Barclays Cycle Hire,” have...
Digital animation survivor Inspidea gears for rapid growth
12 years on, cash-rich Inspidea is primed for rapid growth with the support of various government initiatives and its own track record. Via DNA
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their...
Emerging Content Marketing Tool Stacks Will Emulate, Link To Paid Ad Stacks
Research from Altimeter Group released Tuesday predicted that content marketing tools will begin to consolidate and eventually merge with marketing tech solutions. “The major vendors—Adobe,...
DataXu Buys JasperLabs, Ingesting Dynamic Creative Technology
Demand-side platform DataXu has acquired – or perhaps acqui-hired – dynamic creative optimization (DCO) vendor JasperLabs for an undisclosed sum. The two companies have previously worked together...
Behind Adobe’s Primetime Push
Most know Adobe for the company’s Creative and Marketing Cloud offerings, but it’s the company’s end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show...
