F&B advertisers still rely on 30-secs creatives: TubeMogul report
About 94 per cent of video ads served in SEA food and drink campaigns are 30 seconds in duration, despite securing over 20 per cent...
Tagged: report
Global advertising to reach $547billion in 2017: GroupM
Global advertising is predicted to reach USD547 billion (+ 4.4 per cent) in 2017, with digital’s share to reach 33 per cent, according to the latest figures...
The year ahead? 2016, only more so
The last 12 months has been a year of profound change: self drive cars and virtual reality all made leaps forward. So did artificial intelligence....
The Real Future of Video Lies in Interoperability & an Open Marketplace: Q&A with James Brown, Rubicon Project
In August 2016 ExchangeWire Research produced a report in association with Rubicon Project, analysing the truths of UK mobile and video advertising. ExchangeWire speak with...
SnapApp Publishes ‘The Campaign Confidence Gap’ Report
Ahead of the weekend, MMW learned that SnapApp — provider of a popular SaaS platform used by B2B marketers to create, publish, manage and measure...
Marketing to digital natives: a completely new game?
Last week, I came across a report quoting Unilever’s Keith Weed, who pointed out that ‘a lost generation of marketers is bluffing about digital’. The...
The One Mobile Commerce Stat Marketers Must Know
on line shopping Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings...
Social & video drive up growth in digital spends: MAGNA
The latest MAGNA report highlighted that digital media drove global ad sales to +5.6 per cent in 2016. Digital advertising sales (display, video, search, social)...
Marketers need to get to grips with GenZ in 2017: Research
Laying down the guidelines for brands for 2017, Kantar Millward Brown’s predictions outlined a need for marketers to gain a rapid understanding of the needs, aspirations and behaviours of...
OpenX Builds Out Executive Team with Hires of Chief Financial Officer and Chief People Officer
New appointments support robust company growth LOS ANGELES & NEW YORK – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization...
The Industry Predicts What 2017 Holds for Programmatic
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Digital ad sales to surpass TV in APAC by 2018: MAGNA report
Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were...
What Amazon Go Means for the Future of Retail
It’s not quite Minority Report’s eyeball-scanning Gap store, but it’s pretty close. On Monday, Amazon announced Amazon Go, the tech company’s latest disruption of the...
Retail Brands Dropping the Ball on Mobile?
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided...
The antidote to ad blocking: Authenticity in ad content
It was a niche crowd at first, or so we thought. Ad blocking was confined to the desktop computers of young male gamers in Central...
Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth
Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new...
