Watching the World Cup, one data point at a time
Sound the vuvuzelas, the World Cup is officially here. The biggest sporting event in the world is set to break all kinds of viewing records....
Tagged: report
Telco Deep Dive: The hidden costs of app use
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Edwin...
Programmatic Rich-Media Is The Publisher’s Low-Hanging Fruit
Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and argues that publishers need to...
Telco Deep Dive: LTE’s elusive business model
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Edwin...
First Philippine Holdings articulates identity to shareholders
First Philippine Holdings Corporation (FPH) has embarked on a corporate campaign that defines the holding company to its various stakeholders – local and foreign investors,...
Global 4G/LTE divide will be wide in 2019: Ericsson Mobility Report
The number of active cellular Machine-to-Machine (M2M) devices will increase three to four times by 2019, from 200 million at the end of 2013, according...
ISP Rankings: Why Google Loves Comcast and Netflix Prefers Cablevision
Google has put broadband companies on notice. If you stream YouTube videos poorly, we will call you out. YouTube’s parent company has created a tool...
Six takeaways from Internet Trends Report for marketers
Communication professionals are constantly on the lookout to learn more about the evolution of internet discipline. It is perhaps this curiosity that led me to...
The rising CMO’s share in CIO spend
The Chief Marketing Officer has become an important stakeholder in the technology business. Taking that into consideration, SapientNitro launched a report ‘Marketing, Disrupted: Opportunities for...
Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical...
Viewability: If it is not seen, did it happen?
We all know the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a...
Tablet Advertising: an in-depth look
Tablets have been mainstream for only a few years, but already they are incredibly popular for certain uses. Although most would agree that the tablet...
Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking,...
U.S. Social Media Ad Revenues to Hit $15 Billion by 2018
BIA/Kelsey estimates in a new report shared with MMW this week that total U.S. social media advertising revenues will grow from $5.1 billion in 2013...
McCain Attacks Google and Yahoo in Hearing on Malicious Online Ads
Sen. John McCain took aim at Google and Yahoo this morning during a Senate hearing on malicious online advertising, stating the companies “have a responsibility...
Gmail Throwing Email Marketers a Life Jacket?
What exactly is Google up to in the realm of Gmail these days? Although we don’t know for sure, a recent “leak” may provide some...
