Mobile’s Not a Noun, It’s a Verb: Behavior is Everything
A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising...
Tagged: report
Gaming on the rise in Asia’s digital ad spending
Digital ad spends in the media and entertainment industry continues to grow at a double-digit pace, gaining a larger piece of the total digital ad...
Coffee with OMD’s Mainardo de Nardis: Of leading with example
For media agencies, the past year has been an interesting one. Some markets slowed down in pitching, while some became more active. Certain large businesses...
OMD’s Asia office gears up for Hasbro business
Hasbro, one of OMD’s recent global wins is seeing action in the Asia offices as well. OMD has appointed Jian Yang as Global Strategy Director...
Experience, precision planning… key traits of Chinese shoppers
As brands focus to understand the Chinese shopper, a common observation made is that, like other growth markets, unique traits and trigger define shoppers in...
How The Weather Channel hunts for innovation
The Weather Channel has found an unlikely new application for its weather data — fitness. OutSider, the company’s new “biometeorological” app, lets runners measure and track how...
Moving Mobile Users with Messages that Matter
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without...
APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More
Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in...
‘Asia is not ‘different’. It’s Asia…’
Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting...
Up, Up, and Away: Move to Mobile Hits New Highs
Remember that old song by the Fifth Dimension: “Up, Up, and Away?” Well, it would be a good theme song for what’s happening now. The...
“Show-rooming” vs. “Web-rooming”
Many people in the retail sector have recently become aware of – and worried about – the trend known as “Show-rooming“. This is when a...
Audio Is The New Frontier Of Programmatic
The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in...
Publishers: Grab control of your data
Lauren Pedersen is vice president of global marketing for Cxense When it leaked last month, The New York Times Innovation Report highlighting the paper’s woes...
Telco Deep Dive: Interesting times ahead for broadband
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Goh...
‘Employee of the future’: Bridging media’s church-state divide
As The New York Times’ Innovation report recently highlighted, the changing realities of the industry demands that publishers rethink the church-state divide. But a new breed...
Martin Sorrell Talks AmEx; IAB-PWC Ad Spend Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation...
