Confessions of a publisher on agency gifting: ‘I’ll buy the $300 sunglasses. It doesn’t mean I think it’s OK.’
The rise of digital was supposed to usher in an era of transparency and accountability, but in some ways, the buying of ad space hasn’t...
Tagged: relationship
#sowhoknew: Rapping with Snoop Dogg – CES Day 3
It’s not often you meet a cultural icon but today I had the privilege of meeting the one and only Snoop Dogg. Rapper, singer, songwriter,...
60% marketers unsure of cost of fraud to their organisation
Few marketers understand the full benefit of fraud-prevention systems on their activities as about 60 per cent of marketers are unsure of the cost of...
The end of sales assistants? Most shoppers prefer phones over salespeople
In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent...
Urban Outfitters Is Dressed For Mobile Success
Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder...
Why the beacon revolution has been postponed
Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St.,...
Firefox renews search strategy; ends default Google relationship
Firefox has revisited its web search strategy acknowledging that search is a core part of the online experience for everyone — Firefox users alone search...
How VideoBlocks plans to undercut the stock footage market
VideoBlocks aims to shake up the stock footage industry the way Netflix did for video consumption. For $99, the price of one or two HD...
Case Study: How Accurate Location Data Increases Campaign Performance
Location and advertising go hand in hand. Location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers….when it’s...
‘Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience’
French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how to maximise publisher revenues using...
#sowhoknew: Has your smartphone ruined your sex life?
Spending more time with your Samsung than smooching? Getting less intimacy because you are fiddling with your iPhone? If so, then your smartphone is probably...
Publicis.Sapient: Transformative in India?
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal,...
Beards and beyond: The visual trends agencies made happen in 2014
Just as diets, hemlines and Kim Kardashian’s hairstyle are subject to popular trends, so too are visuals influenced by culture at-large. Designers and creatives —...
Singapore deepens relationship with IBM’s Watson
With two key announcements made during the IBM Xcite conference, which took place at Marina Bay Sands from Oct 13-15, Singapore has signalled deeper commitment...
Vaseline Women Indonesia assigns digital mandate to Ogilvy
Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive, three-way pitch for the...
Nick Denton and Michael Wolff square off on privacy, journalism
When Gawker founder Nick Denton and media critic-provocateur Michael Wolff get in a room together, things are bound to get interesting. The two talked privacy...
