Men’s Fitness Increases Rate Base as It Vies for Space in Men’s Category
Men’s Fitness is increasing the paid circulation guarantee it gives advertisers for the first time since 2009 as it tries to capitalize on some new...
Tagged: publishers
Fashion Magazines Turn in Record-Breaking September Issues
Fashion magazines are reporting gains in ad pages for their critical September issues, enough to break records at some. With ad sales now closed for...
Mobile Games: The Ultimate Gateway for Mobile Advertising
With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are...
Google Already Claims 2013 Mobile Ad Crown
The top remains the only market position Google is familiar with when it comes to mobile advertising. According to the latest data and projections from...
Judge Suggests DOJ Has a Strong Case Against Apple
Judge Denise Cote hinted Thursday that the U.S Department of Justice may have the evidence it needs to prove that Apple was involved in an...
Publishers Are to Blame for Data Leaks
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites. Via...
IDC: Social Networks Overtaking Mobile Ad Networks
On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display...
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
Native Advertising Is Bad News
Publishers are putting their credibility on the line with the current frenzy around sponsored content, argues Mediassociates’ Ben Kunz. Via digiday,com
How Publishers Define Native
For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. Via digiday,com
A Closer Look at Audience Buy in China
This buying concept essentially changes the operating model between brands, media agencies, and publishers. Source: ClickZ Asia
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
Publishers are going into ad production…
Magazine and newspaper publishers hate it when websites undercut their prices online, but it looks like they have a different opinon when it comes to...
Google’s ranking now takes loading speed into consideration!
Most online publishers already know instinctively that a slow-loading website isn’t a good thing. After all, who has the time to browse around a website...
