Twitter Buys Trendrr to Track Social Conversations Across Media
In an effort to make it easier for networks and publishers to display tweets in their programming, Twitter has bought the social-TV startup Trendrr for...
Tagged: publishers
Q&A: Florian Kahlert, the Digital Pro Now Measuring Print at Gfk MRI
Florian Kahlert, the new managing director at GfK MRI, is inheriting an organization known for measuring print audiences in a world that is becoming decidedly...
Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?
Digital publishers have long cast a suspicious eye on the “programmatic” ad market, worried that allowing automated buying of their ad inventory would damage their...
In Wake of Privacy Laws, Kids’ Sites See Ad Revenue Plummet
Changes to the children’s privacy-protection law are keeping kids’ site publishers awake at night. The Children’s Online Privacy Protection Act changes went into effect July...
USA Today Makes Peace With Programmatic Buying
USA Today last September embarked on a bold experiment: It cut ad units per page from up to eight to just one, and it told...
New Forrester Study Singles Out Top Data Management Platforms
Marketers increasingly want to merge their own customer data with that of third parties to better segment audiences. That’s why the Data Management Platform or...
Download the Private Exchange Playbook
As increasing spend flows through programmatic channels, the private exchange concept is considered a boon to both buyers and sellers through enhanced trading controls and...
Mobile Advertising Leader Airpush Named One of the Best Places to Work in L.A. by the Los Angeles Business Journal
ad:tech London 2013 LOS ANGELES – Airpush (www.airpush.com), winner of the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, today announced that it has...
LinkSmart Digs Deeper Into In-Text Links With New Bidding Exchange
Links may be the workhorses of a publisher’s marketing strategy, but to Pete Sheinbaum, former CEO of the online newsletter Daily Candy, they represent a...
Why Millennial Media Bought Jumptap: The Mobile Ad Market Is Going Automated
Mobile advertising is hot. But mobile ad networks are struggling. There’s no clearer example of that than Millennial Media, which became the first publicly-traded mobile...
The Listicle Era is (Sadly?) Here to Stay
Lists aren’t new, but thanks in large part to BuzzFeed, we are living in the Big Listicle Era. Most online publications — yes, Digiday is...
Introducing the Annoying-Ads Revenue Model
If you’ve used a free online music service, you know this feeling well: the infuriating moment your Daft Punk playlist is interrupted by an ad...
Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar....
Magazines Double Digital Circulation, Lose Another 10% on Newsstands
Magazines’ downward trend at newsstands continued in the first half of this year, with single-copy sales falling roughly 10% from a year earlier, the Alliance...
Publicis Omnicom Isn’t About Helping Clients
Jenny Biggam is the founder of the7stars, an independent media agency based in the U.K. It used to be that advertising and media were all...
Mobile Marketing Association Ready to ‘Deconstruct Mobile’
This September, for the fifth time, the Mobile Marketing Association will return to Singapore for MMA Forum Singapore 2013. The Mobile Marketing Association is praising...
