Facebook’s DSP: Will the Data Be Enough in a Programmatic World?
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
Tagged: profiles
Tapad Integrates VisualDNA’s Audience Profile Data Into Its Cross-Device Media Platform
New York – Tapad, the leader in cross-device marketing technology, announced the availability of VisualDNA’s psychographic audience-profile data within Tapad’s media platform. Starting today, clients...
APAC audience data usage rises by 81% in Q2 2015
After an anticipated slow first quarter, global audience data usage increased 62 per cent in the second quarter from Q1 and Asia-Pacific grew 81 per...
How the Australian Open grew its fan base by 300k in 2 weeks
The Australian Open has been one of tennis’ most important international Grand Slam tournament, since 1905. Taking place in January each year, the Australian Open...
Now & Next: Privacy Concerns & Data Exchange
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
Despite cleanups, platforms are still black boxes. Bespoke brand algorithms can pry them open
By Martin Stockfleth Larsen, Chief Marketing Officer, Adform Amazon has one problem it’s been trying to solve for two decades: how to deliver physical goods...
InMobi amplifies its data capabilities with Experian partnership
InMobi, mobile advertising platform, has formed a strategic partnership with Experian, one of Australia’s leading sources of consumer insights. Towards the partnership, Experian will exclusively...
Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior
Apsalar clients to unite customer signals from mobile apps and other digital channels into 360° consumer profiles for audience insights, segmentation and cross-device marketing SAN...
You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data
Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going. Recent studies show that...
Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact...
ZALORA grows customer base by 17% with programmatic advtg
Fashion e-tailer ZALORA wanted to grow its customer base in South East Asia by acquiring new customers via programmatic display advertising across mobile, desktop and...
Exclusive: Placecast Rolls Out Mobile Data Management Platform as Stand-Alone Solution
The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available its mobile Data Management Platform...
The Future of Coupons Could Be Bright with Vibes Smartphone Ads
Everything is going mobile these days. Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print...
Oracle’s Datalogix Deal Driven By Marketers’ Need To Mix First- And Third-Party Data
Although Oracle’s acquisition of Datalogix hasn’t officially closed yet, some industry insiders have speculated the deal underscored Oracle’s interest in identity-based marketing. Marketers need richer audience...
The data of it all
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
How big data gave TV ads a new lease of life
In a world where user-centricity has become king, buying TV ad space for generic audiences is now an outdated approach. Unsurprisingly, there’s been speculation of...
