Google Names Bauer MBAs Best in America in Online Marketing Challenge
Bauer MBA Team Conducts Online Campaign for Children’s Museum of Houston, is Named Best in the Americas by Google HOUSTON – Google announced recently that a...
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More brilliant marketing creative to enjoy with your coffee
Google Google is so good at creative I try to get something in all of these posts. Here are some ads from 2011 advertising Google...
How to Fight Dataphobia: 3 Tips for Businesses
The following is a guest contributed post from Christine Oliveri, Vice President of Operations, Client Services for I.Predictus. Isaac Asimov, the prolific author and biochemistry...
Citi Gets Serious Brand Mileage From Citi Bike
If you live in New York City, then you’ve probably already gotten used to seeing all of those blue Citi-branded bikes whizzing by, docked at one...
How to Avoid the SMS Spam Trap
On the heels of the Viacom SMS spam settlement, SMS… and spam… are on the minds of many today. It’s no secret that for small...
So your customers are showrooming? Big deal
Although the media is hailing showrooming as the latest blow to the already struggling high street, it’s been around for years. In the past consumers...
Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Industry Execs Say
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
BlackBerry Board Mulling a Drastic Move
According to chatter from sources close to BlackBerry, the company’s days as a publicly traded entity may soon end. The Canadian smartphone maker has come...
As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers
Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS...
Publicis Omnicom Isn’t About Helping Clients
Jenny Biggam is the founder of the7stars, an independent media agency based in the U.K. It used to be that advertising and media were all...
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
As Budget Flows Into Mobile, Rubicon’s Paul Gubbins Discusses How The Mobile Revenue Gap For Publishers Might Be Bridged
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some...
‘The Data Trends That Will Drive Globalised Media’, by Barnaby Chapman, Product Director Europe, Mediaocean
What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to...
Cannes Lions day one: change the world…but make it fast
Change the world Large brands have both the opportunity and the responsibility to bring about positive change in the world. This means they must also...
EXCLUSIVE: Adform RTB Trend Report Europe Q1 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be released tomorrow by ad tech...
iOS 7: A Stud or Dud for Mobile Advertising?
With hardly an utterance of mobile advertising on stage at San Francisco’s Moscone Center yesterday for the start of Apple’s 24th annual Worldwide Developers Conference,...
