Google Makes Major “Mobile-friendly” Change to Seach Algorithms
Most people know that Google uses a complex system to determine which results to show from a search query. What some people may not know...
Tagged: paid search
Mobile Disruption Continues; Xaxis Audio Debuts in UK
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad...
#mavericksindigital: Go Mobile Or Go Home Says Google
We heard the rumors this was coming, but now it’s here. Google has finally laid down the law. Those who were just skating by without...
Google Can Scrape Data, Build Robot Armies; It Just Can’t Mess With Search
Continue reading at AdAge.com Via AdAge
Case Study Shows Skyhigh ROI with No Cure No Pay SEO
Getting an ROI higher than 1000 % is the reality for a Copenhagen based real estate agent relying on search engine optimization only. An interesting...
Publishers Looking Forward To Google’s New Mobile-Friendly Search Algo
On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results....
Vizeum ignites Spark in APAC
Vizeum has launched Spark@Vizeum in the Philippines– a search for the hottest start-ups in Asia Pacific building on the success of the Spark@Vizeum initiative in...
The EU Commission Takes A Shot At Google, Google Fires Back
The European Commission hit Google with a Statement of Objections on Wednesday, claiming the tech giant prioritizes its shopping comparison service in search results, featuring...
Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are...
Google Likely to Face Charges in Europe for Antitrust Violations
Google Inc. has been told it will face charges by the European Union that it violated antitrust rules, people with knowledge of the matter said....
If ‘Game of Thrones’ was an ad agency
Neel Williams is an associate creative director at The Martin Agency in Richmond, VA. If you’ve noticed a palpable anticipation in the air lately, it’s...
The Echo Chamber: The Inevitable Collide of Mar Tech And Ad Tech
Having attended the MarTech conference last week in San Francisco a few things struck me about the two day conference on the nascent marketing technology...
Inside Condé Nast’s video deals
At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it...
Malaysia: a watchout market in 2015
Ecommerce is on the rise. Studies across our advertising network show that in 2013, 60 per cent of Malaysians shopped online; increasing to more than...
Engaging through branded communities
Looking back on 2014, one of my main takeaways for the year is that marketing on social media platforms – especially Twitter and Facebook –...
Tumblr’s First CMO Stephanie Dolgins Will Also Oversee Its Media Deals
Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it...
