Data use by publishers triples revenue in Q4 2015: Report
With the continuing shift towards mobile as the preferred device, data represents a powerful opportunity for publishers for monetising their apps. By 2020, about 90...
Tagged: online
Ogilvy Group Australia names Head of Media
Ogilvy Group Australia has appointed Saurin Worthington to a newly created national role, as the agency looks to drive deeper collaboration between media strategy, creative...
Hootsuite acquires Sales Prodigy to revolutionise social selling
Hootsuite has acquired Sales Prodigy, a mobile app built to help sales organisations tap into social selling opportunities. With Sales Prodigy, Hootsuite customers can quickly...
ADARA launches new customer metric based on travel spending
ADARA, the global travel data platform, launched the ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their...
Almost 19.6 mn people across devices in Australia: IAB & Nielsen report
In February 2016, close to 19.6 million Australians accessed digital content across computers, smartphones and tablets. This was highlighted in the new digital audience measurement...
Instagram debuts 60 second videos to take on YouTube & Snapchat
Now that Instagram advertising seems to be attracting a lot of attention with 200,000 advertisers in six months, it is looking at giving competition to the...
Mindshare’s Perspective On Ad Tech
AdExchanger | Jonathan Hsia will discuss advertiser perceptions of ad tech on April 13 at PROGRAMMATIC.IO in San Francisco. While ad tech capabilities have matured, marketers still need...
Virtual Reality For Marketers: Think Experience, Not Interruption
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comedy Central Renews Four Snapchat Discover Series, Adds Nine More
Comedy Central said Wednesday it will be expanding its video programming lineup on Snapchat Discover. The network’s move comes as TV gears up for the...
Mindshare Named Agency Network of the Year
At Festival of Media Asia Pacific Awards 2016 ASIA PACIFIC — Mindshare, the global media agency network that is part of WPP, has been named...
Header Bidding: Throwing the Baby Out with the Bathwater?
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA,...
Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
How to keep the spark in the client-agency marriage
A client-agency relationship is akin to being in a marriage in so many ways. On the surface, it is about two very different but complementary parties...
Dentsu Aegis Network acquires Darwin Marketing in China
Dentsu Aegis Network has acquired China based digital performance agency Darwin Marketing Limited (Darwin). Post-acquisition Darwin will be integrated with iProspect, doubling headcount and adding significant...
Adknowledge Asia names Matt Sutton as first CEO
Adknowledge Asia has appointed Matt Sutton as its first CEO in the region. Mr Sutton will be responsible for driving the next wave of expansion for...
Outbrain boosts senior leadership in APAC as business accelerates
Outbrain has made two senior leadership appointments impacting Asia Pacific. The engagements reflect accelerating business growth of the organisation’s regional and national publisher networks, growing uptake of...
