Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Written by Dom Satur, vp of sales engineering, Flashtalking. Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs...
Pos Logistics has begun an extensive digital transformation exercise in the runup to a 2020 IPO, and you wouldn’t believe some of the issues CEO...
Initiative follows a comprehensive review of invalid traffic and user anomalies Philadelphia, PA – Goodway Group, a managed services programmatic media firm serving hundreds of...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 12/07/2016
In line with this growing trend, here’s a basic run-down of ABM, as well as a few reasons why B2B marketers could benefit from using...
Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the...
Dr Mubbashir Iftikhar, head of digital transformation at KPJ Healthcare, is the latest business leader from a brick-and-mortar company to join the stellar cast of...
How are digital, social and mobile changing people’s behaviours and expectations today? How will these changes impact marketing communications in 2016? And most importantly what...
Outbrain has signed a two-year partnership with SingaporeMediacorp, one of Singapore’s largest media companies with the widest range of media platforms spanning digital, television, radio,...
Josef Ahorner, co-founder and Chairman of the Board, Emarsys and Hagai Hartman, co-founder and CEO, Emarsys have taken the joint decision that Mr Hartman will fully...
Snapchat has long been synonymous with teens and young users, enjoying consistently strong growth among 16-24s. But the latest data from GlobalWebIndex shows that Snapchat...
The corporate decision-makers from almost all of the top 25 advertisers in the global economy will be at dmexco 2016 — as participants as well...
Asia-Pacific is the world’s largest digital retail market and the fastest-growing e-commerce region globally in 2015. The year ahead will be no exception, with a...
Dentsu Creative Impact, along with its digital partner agency Isobar India, have been awarded the Maruti Suzuki digital mandate after a multi-agency pitch that was...
Omnicom Media Group has appointed Ranga Somanathan to lead Singapore and Malaysia and as its CEO. In his new role, Mr Somanathan is charged with...
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