Seven tips to increase engagement with your video ads
1. Be aware of the options There are various different types of interactive ad options, particularly for ads served before the main video (pre-rolls), that...
Tagged: online
Confessions of an Agency Planner
It’s no secret the agency business model is in disarray. Brands are investing in digital media, marketing and content more than ever. This means agencies...
Brands Improve Ad Relevance and Response Rates by Targeting Consumers Based on Price Sensitivity
Price Sensitivity Does Not Equate With Brand Promiscuity or Demographics CINCINNATI – According to a new research report published by dunnhumby, the world’s leading customer science company,...
An Agency And Ad Tech Lesson In Mutualism
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Private marketplaces on the rise
Global – At least 18% of advertisers and agencies in APAC have started their own private marketplaces, says a study on the progress of the...
7 reasons why you lose sleep over digital
Data flux, no decision-making power, staffing, regulations, metrics – marketers spill their biggest stumbling blocks in the digital era. Via Marketing Interactive
Early adopters give smart TV’s the “Thumbs Down”
According to consulting firm Strategy Analytics, early adopters of Smart TV’s have given them the “Thumbs Down” as viewers prefer to use tablets and Smartphones...
Can Kaspersky Make Android Safer?
Kaspersky Lab is hoping to make the world’s most prevalent mobile operating system safer than ever from the perpetual threat of malware and other common...
Israeli Chocolate Brand Takes a Tip from Katy Perry
It seems WhatsApp — the free international texting and chat app that was featured in a recent Katy Perry video — is the place to...
Media Agency Leader April Weeks Joins Centro as VP of Regional Media Operations
Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. Dallas, TX – Centro (www.centro.net), a provider of software and services for modern...
Online Advertising Survey 2013
This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more...
Best Route for Going Public? Privately, Say Ad Tech CEOs
Twitter’s announcement last week that it had confidentially filed to go public put a spotlight on a practice that has become the status quo, especially...
First direct’s platypus: is humour still a risk?
The adverts: right for TV, but not for online? I have to whack it on the table, I’m not very keen on first direct’s Platypus...
Ebuzzing Introduces Global Self Serve Platform to Deliver Video Advertising Worldwide
New Platform to Service the United States’ 23 Million SMBs Across 20 Thousand Publishers New York – Ebuzzing, the leading global platform for advertisers and...
SpotXchange launches video ad platform
Regional – Digital video ad marketplace SpotXchange has launched a platform for publishers to connect with buyers on a central hub, touting it as the...
Go Ahead and Blink; You Won’t Miss the Message in Virgin Mobile Ad
It’s not easy for consumers to sit through a dry list of product offerings, but yesterday, Virgin Mobile and Mother, New York, took a stab...
