BBDO Indonesia names Dale Lopez as ECD
BBDO Asia has appointed BBDO Guerrero Executive Creative Director, Dale Lopez, to take up the role of ECD of BBDO Indonesia. Mr Lopez joined the...
Tagged: online
Consumers Only Seriously Consider Two Brands; AOV Increasing on Smartphones
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
UK brands are getting more charitable on Black Friday
Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a...
Adform launches programmatic audio ads for Spotify
Adform, the independent and open full-stack ad-tech platform, continues to grow its omni-channel position by working with companies such as Rubicon Project. These partnerships give...
Select Media opens sales office in Singapore
Select Media is opening an operational sales office, with people on the ground, in Singapore. Select Media is a video supply platform for premium publishers,...
Vistar Enhances Out-of-Home Targeting With Brands’ Own Data
Vistar Media is teaming up with Acxiom’s LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data. Vistar gathers location data...
Entrepreneur Partners Exclusively with Taboola to Grow Revenue and Exchange Audiences with Publisher Partners Like VOX and Others
Partnership Leverages Taboola’s Predictive Technology to Drive Engagement, Monetization, and Audience Development across Desktop and Mobile Generating 34 percent Uplift in RPM NEW YORK –...
What are dark Facebook posts?
You might have heard of dark social or dark web – but this is something different. Let’s shine a light on the subject. Social posts...
#sowhoknew: False modesty sucks
Muhammad Ali. The Greatest. And confident enough to say it. As he was famously quoted, “it ain’t bragging if it’s true”. So why do many...
NTU Singapore picks JWT as its creative agency
J. Walter Thompson has been appointed by Nanyang Technological University (NTU Singapore) to develop an integrated campaign for its 2017 undergraduate admissions. NTU has been...
Major Ad-Technology Company Bars Breitbart News for Hate Speech
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules....
Which Data Company Are You Again?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Hairy scary! How marketing helped Trump win
Opportunistic nostalgia politics underestimated again. Four Dutch general elections ago, a grumpy old man from The Hague starred in a commercial for CêlaVíta potatoes. Based...
About 30% Australians use ad blockers: IAB study
Almost 30 per cent of Australian consumers are now using ad blocking technology on one of their devices according to a new study released by...
PulsePoint Launches First Customized Programmatic Ad Platform for Healthcare
PulsePoint Launches the First Health Programmatic Advertising Platform Focused on Solving Problems for Healthcare Marketers Healthcare Veteran, Chris Neuner, Brought on to Lead PulsePoint Health...
NYC: The Brave New World of Data, Connectivity & DOOH
Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below),...
