Bill Jaris Named President of Realeyes
Will Grow “The Google of Emotions” in North America New York – Realeyes, an emotional analytics platform that measures how people feel while they view...
Tagged: online
WPP to acquire mktg services agency XMKT Group in China
WPP has agreed to acquire XMKT Group, a marketing services agency specialising in customer experience management. Founded in 2010, XMKT Group has four key divisions:...
Unilever adds to digital duties parked with XM Gravity in Indonesia
Unilever Indonesia has awarded digital marketing duties for Lifebuoy, Pepsodent, Ponds Men and Clear to XM Gravity, after competitive pitches on all four brands. The...
American Eagle Outfitters awards social media mandate to TBWA’s DAN in HK
American denim brand American Eagle Outfitters has appointed TBWA’s Digital Arts Network (DAN) Hong Kong to lead and expand its social media presence and strategy....
Taipei Digital to deploy Kenshoo’s digital mktg solutions in Taiwan
Taipei Digital Group, a Taiwan based integrated digital marketing agency, has entered into a “preferred partnership” with digital marketing tech company, Kenshoo, with the objective...
Digital consumers breaking through the cloud
If you can, then take the next step in regaining control of your own data, by moving it to a service controlled by you or...
The Weekly Digtal Marketing Update @ Copenhagen INK (24-03-2014)
APAC Digital Marketing News Week in Review: Investors ask the wrong question Disrupt #16: Meet the buyers New FireChat App Takes Mobile Chatting ‘Off The...
FaceBook And Twitter Will Dominate Display Ads in Two Years (Or Less)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
#sowhoknew: Smatches or Watchputers?
Why is the new Google or Motorola smartwatch called the 360? Surely not just because its round? Hmm… Well, apparently that is the reason why....
TubeMogul looks to give insights on online video ads to advertisers
Digital video advertising software provider, TubeMogul, is offering any brand or ad agency a free tool that enables them to find out if consumers are...
To drive cross-channel campaigns, Innity launches mobile ad platform
Online media and advertising technology provider, Innity, has launched Engage+ Mobile – a suite of mobile advertising tools including mobile ad units and engagement metrics...
mediaQuark & Seed merge for audience data & programmatic trading
Two Singapore based startups have joined forces to form a real time media intelligence company. The new company will retain the name mediaQuark, and comes...
How USA Today reinvents for the digital world
USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal...
Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential...
IPG Mediabrands and TubeMogul Partner to Launch Industry’s First Ad-Tech Apprenticeship
SAN FRANCISCO – IPG Mediabrands, the media arm of Interpublic Group (NYSE:IPG), and TubeMogul, a leading programmatic video advertising company, announced the launch of the...
Online video ads find traction among SE Asia audiences
In today’s dynamic media world, it’s asking a lot of someone to watch a video ad from beginning to end. Even in the traditional TV...
