Speed is the new currency in a mobile world: Rahul Welde
The continued evolution in the media landscape has opened up new opportunities and given birth to important channels of communicating with consumers. For marketers, a...
Tagged: online
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp. was ordered to pay a...
The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic...
CPG Brands Lead Carefully With Programmatic Video Buys
Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching...
The Fading Divide Between Data Services And Digital Agencies
Just a few years ago, brands needed to be educated around the messaging and measurement technologies available in the digital age. That imperative has since...
WTF is cross-device tracking?
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of...
How well does Asia Pacific resonate in sports?
As audiences anticipate the opening of the Singapore Sports Hub and the arrival of World Cup, SAP has looked closely at how well the Asia...
Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking,...
Why Mizone’s #FresArt is the fun hashtag today
As Mizone gears up to launch a variant of its beverage brand Fres’in, the company has looked to Twitter in an engaging exercise, where Twitter...
Data pick of the day: 59% of FB’s active users visit it more than once a day
Facebook can boast the most engaged membership base. Around 59 per cent of its active users say that they typically log on more than once...
IAB Europe: Digital Ad Revenues Record Double Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed...
Coffee with Cheuk Chiang: Inside the mind of Omnicom Media’s APAC boss
At around this time last year, the media agency business was abuzz with conversations around change of guard at the Omnicom Media Group Asia Pacific...
What Publicis-Facebook’s multimillion dollar ad deal implies
In what is being touted as one of the largest deals between and advertising network and a technology company, Facebook and Publicis have announced a...
XM Asia creates a new role focussing on content & connections
XM Asia has appointed Lee Yew Leong to the newly created role of Director – Content and Connections. “XM Asia is always looking at diverse...
EE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, as it aims to...
Post global realignment, Omnicom Media Group to handle Heinz in APAC
Omnicom Media Group, the media services division of Omnicom Group Inc, has been named the media agency for HJ Heinz, winning media planning and buying...
