19 APAC entries win Media Lions; PHD sets a benchmark for India
The Media Lions category saw its set of winners at the Cannes Lions International Festival of Creativity. From Asia Pacific, where over 60 pieces of...
Tagged: online
16 Mobile Lions awarded to APAC; Australia leads; Golds to India, JP, SG
The Mobile Lions category saw an overall of 54 winners at the Cannes Lions International Festival of Creativity. Of this, 30 per cent wins are...
Mobile Lions juror Kerstin Trikalitis on APAC’s noteworthy performance
After spending five full days with some of the most prominent names of the marketing business, who specialise in mobile, Out There Media’s Co-Founder and...
#sowhoknew: CannesYe West
As expected, on day three of the Cannes Lions the irrepressible Kanye (CannesYe ?) West stole the show. In truth it was a sprawling, often...
Ad Tech And Fraud: Lessons From Email Spam
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
42 APAC entries to compete for Cyber Lion; Australia, Japan, India lead
The Cyber Lions jury at the Cannes Lions International Festival of Creativity named 311 entries globally in the shortlist. Of this, APAC contributes 42 entries....
Telco Deep Dive: Interesting times ahead for broadband
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Goh...
Five lessons from Unilever & Vserv.mobi on mobile mktg
Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest...
Australia, Singapore lead 21 APAC Mobile Lions shortlist
The Cannes Lions International Festival of Advertising names 116 entries in the Mobile Lions. Of this, 21 entries from APAC are competing for the Mobile...
63 APAC entries in Media Lions shortlist; Australia, India lead
The Cannes Lions International Festival of Advertising has released the Media Lions shortlist, in which around 227 entries have made it to the global shortlist....
Why ExchangeWire Is Making Its Cannes Lions Debut
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to...
‘Employee of the future’: Bridging media’s church-state divide
As The New York Times’ Innovation report recently highlighted, the changing realities of the industry demands that publishers rethink the church-state divide. But a new breed...
Adobe Turns to Humor for First Network TV Ad in Over 10 Years
In a scene many marketers likely find familiar, a company recently went into a craze trying to establish itself on a new social platform, only...
Why AOL Bought Convertro And PrecisionDemand
Following its glitzy, star-studded digital NewFront in April, AOL got down to business. It closed in on marketing attribution vendor Convertro the same day Google...
Transparency: The Display Advertising Buzzword We Only Think We Want
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Gooooooooooooal!!!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
