In August 2016 ExchangeWire Research produced a report in association with Rubicon Project, analysing the truths of UK mobile and video advertising. ExchangeWire speak with...
London – TabMo, the programmatic mobile video advertising company, is the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR)....
Ahead of the weekend, MMW learned that SnapApp — provider of a popular SaaS platform used by B2B marketers to create, publish, manage and measure...
Last week, I came across a report quoting Unilever’s Keith Weed, who pointed out that ‘a lost generation of marketers is bluffing about digital’. The...
Weary residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Often, they...
Ogilvy Australia has continued its push into the innovation space, announcing its development of, and investment into, a new global platform called Padlokt. Padlokt is...
Criteo S.A., the performance marketing technology company, has launched Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually...
To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up,...
AdExchanger | The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission in 2017 – especially...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM – PubMatic, the automation solutions company for an open digital media...
Social media is slowly starting to become a key element of a brand’s communication strategy and, of course, this means they need to take customer...
Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance...
As Robert M. Prisig said in his book, Zen and the Art of Motorcycle Maintenance, “A motorcycle is, a system of concepts worked out in...
Xaxis has promoted Nicolas Bidon to serve as global president. Mr Bidon was previously CEO, EMEA where he led Xaxis operations across the company’s 25 markets...
on line shopping Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings...
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