SMBs in India tread the mobile route carefully
Small and medium sized businesses (SMBs), also called small and medium sized enterprises (SMEs), are on their path to becoming large players in their respective...
Tagged: online
Publicis acquires mobile specialist Front Foot in AU
Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications,...
Verizon’s New Content Marketing Tech Website Hits A Snag
The wireless industry is facing a branding conundrum: how to get smartphone-adoring consumers to love their carriers too. Verizon’s latest effort, a broad content marketing...
AppNexus CTO On The Fight Against Ad Fraud
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus,...
The case of Facebook, ice-bucket challenge & a ‘cool’ Q3 report
Facebook’s total revenue reached $3.2 billion and advertising revenue grew 64 per cent year-over-year in Q3 2014. Mobile accounted for 66 per cent of the...
InMobi engages Digital Element to enhance targeted mobile ad delivery
Mobile advertising platform InMobi has engaged Digital Element, a provider of IP geolocation technology, to deployed the latter’s NetAcuity Edge hyperlocal IP geolocation solution. The...
Facebook Talks Up Future Ad Tech Investment
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to...
VML’s APAC bet: Nurturing a culture of growth & creativity
Asia Pacific has been an important region in the overall VML growth chart but more so in the year gone where markets such as China...
NTUC FairPrice Xtra goes mobile for anniversary contest
NTUC FairPrice Xtra supermarket in Singapore recently celebrated its seventh anniversary and so was looking to increase brand engagement with local families. Background The supermarket...
Augmenting mobile offer, Criteo goes cross-device
Performance advertising technology company, Criteo, has launched a cross-device advertising solution which would encapsulate consumer’s behaviour across all devices and enable the delivery of accurate...
Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a...
ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo
ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform...
SAP innovation centre in Singapore targeting startups, among others
SAP SE said it will establish an SAP Innovation Centre in Singapore by the end of 2014, focusing on smart cities, healthcare, digital consumers, and...
More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
Google Play, WhatsApp driving mobile app growth in emerging markets
Indonesia and India are among the growth markets to lookout for in the mobile app industry. Other key players in the market to watch out...
SoftBank buys $627 million stake in Snapdeal
SoftBank Internet and Media, Inc. (“SIMI”) announced the investment of $627 million in Indian e-commerce website Snapdeal, making it the largest investor in the website....
