Who Will Dominate The Future Programmatic Landscape?
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic...
Tagged: online
The Weekly Digital Marketing Update @ Copenhagen INK (06-11-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
How critical is Facebook for SMBs this holiday season?
Ahead of the holiday season, Facebook is urging small and medium businesses (SMBs) to use the social media platform as a tool to increase sales....
Twitter expands real-time ad platform across APAC
Twitter has introduced real-time marketing and advertising tools for the Asia Pacific market by launching the self-service Twitter Ads for small and medium businesses (SMBs)....
AppNexus To Guarantee ‘Fraud-Free’ Traffic
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on...
Sizmek Launches New Self-Serve Rich Media Toolset for Social and Mobile Ads
Publishers, Advertisers, and Agencies can now easily build cross-platform and cross-device ads for Facebook, Twitter, Pinterest, and Tumblr newsfeeds New York, NY – Sizmek (NASDAQ:...
Affle appoints Amit Sharma as MD for Affle AppStudioz
A mobile apps and ads as a service (MAAS) company, Affle, announced the appointment of Amit Sharma as the Managing Director of Affle Appstudioz, its...
DMA Digital Diary: What social can teach brands on going mobile-first
As the major social networks – Twitter, LinkedIn and Facebook – came out with their quarter three reports for 2014, one trend to note is...
How mobile messaging services is impacting enterprise
Today’s businesses are constantly searching for new ways to cost-effectively increase customer, employee and partner engagement while improving bottom-line profits. With market globalisation increasing numbers...
Criteo records 70% jump in revenue in Q3 2014
Criteo’s financial results for the third quarter, ending September 30, 2014, has once again spelt good news for the company. The revenue in the Q3...
‘Fixing Programmatic Trading Models’
Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate...
Time Inc. CEO: ‘CPMs Have Gone Up With Programmatic’
Time Inc. reported increasing digital revenues and declining print revenue for the third quarter. Digital revenue rose 5% YoY, but that increase upped to 19%...
Marketing Mission Impossible: Last Year’s Hacked Stores Unlikely to Recover This Year
If you haven’t already begun receiving messages in your smartphone or in your inbox about the “unprecedented security” of shopping online and in store with...
It’s a good time to run a big YouTube network
To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million,...
Why Publicis Groupe paid a 44% premium to create Publicis.Sapient
“Christmas came early for Sapient share owners,” WPP’s Chief, Sir Martin Sorrell, made this remark on the recently concluded Publicis-Sapient deal. While Mr Sorrell calls...
Publicis.Sapient: Transformative in India?
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal,...
