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Time Inc. CEO: ‘CPMs Have Gone Up With Programmatic’

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Time Inc. reported increasing digital revenues and declining print revenue for the third quarter. Digital revenue rose 5% YoY, but that increase upped to 19% excluding the impact of corporate transactions related to the spinoff from Time Warner. During September 2014, Time Inc. attracted 93.6 million multiplatform unique visitors, an increase of 27% from December […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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