SpotXchange rides programmatic growth wave, quadruples revenue
SpotXchange, a video advertising platform, is bidding farewell to 2014 on a positive note with a strong performance to show in its financial results. Most...
Tagged: online
Trending in India: Delhi gears up for Micromax Indian aces
As International Premier Tennis Leagues takes the Indian capital by storm with grand-slam level fever seen amongst most tennis fans in the country. This is...
Mindshare taps on Google to bring out search insights
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
70% Singapore smartphone users give thumbs up to mobile ads
Mobile advertising is seeing positive engagement with 70 per cent of the users intentionally clicking on the mobile ads, said a research titled ‘Creating Brand...
Mobile Recreates The Living Room Media Experience – On The Go
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Numbers Don’t Lie: Marketers Are Gaining Significant Expertise in Programmatic Advertising
For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it to assess the progress being...
XM Asia sets up digital production hub in Vietnam
XM Asia Pacific has opened a digital production hub in Vietnam that will offer turnkey production services to support existing XM clients, and both new...
Brilliant Basics expands Asia presence; sets shop in Singapore
Brilliant Basics (bb), a global design and digital product studio headquartered in London, has commenced its Singapore launch. The firm creates intelligent, simple-to-use digital products...
Why the beacon revolution has been postponed
Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St.,...
Axiata executes multi-pronged digital strategy
In his first interview on Axiata Group’s digital strategy, CEO Jamaludin Ibrahim shares that the telco is one year behind the pace he would have...
Apple Taps Rubicon Project to Help Power iAd’s Adoption of Automated Advertising
Leverages Industry-Leading Direct Order Platform to Bring Premium Buyers to 250,000+ Apple iOS Developers Worldwide LOS ANGELES – Rubicon Project (NYSE: RUBI), a leader in...
DEAL IDs: The Good, the Bad and the Alternative…
Despite Deal ID’s elevation to buzzword status in recent months, it’s pretty clear there is some confusion over what it actually is, why it should...
Does Size Matter? Time to Demystify the Data Dilemma
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter? Citing insightful...
Evernote rolls out chat feature to level with messengers
The digital workspace platform Evernote has announced the launch of its chat and presentation mode features to its users. The new feature earned its first...
Accenture Interactive acquires Reactive to up digital capabilities
Accenture has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies. Reactive specializes in...
FB gifts marketers mobile app ads options this holiday season
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile...
